{"id":2880,"date":"2025-02-06T00:33:35","date_gmt":"2025-02-05T16:33:35","guid":{"rendered":"https:\/\/www.gbaiplawyer.com\/?p=2880"},"modified":"2025-02-12T15:04:07","modified_gmt":"2025-02-12T07:04:07","slug":"deepseek-trademark-squatting-event-analysis-and-coping-strategies","status":"publish","type":"post","link":"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/","title":{"rendered":"La usurpaci\u00f3n de marcas en DeepSeek: An\u00e1lisis de sucesos y estrategias de afrontamiento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">DeepSeek (Hangzhou DeepSeek Artificial Intelligence Co., Ltd.) se ha convertido en una de las principales empresas de inteligencia artificial y su innovador modelo R1 ha sido aclamado en todo el mundo. Sin embargo, junto a su ascenso a la fama, la empresa se enfrenta a un reto alarmante: la usurpaci\u00f3n de marcas. Hemos descubierto que la marca \"DeepSeek\" se ha registrado preventivamente en pa\u00edses como Estados Unidos y Nueva Zelanda, lo que plantea cuestiones cr\u00edticas sobre la protecci\u00f3n de marcas en la era de la globalizaci\u00f3n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Understanding_the_Trademark_Squatting_Crisis\" >Entender la crisis de la usurpaci\u00f3n de marcas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Why_Trademark_Squatting_Happens\" >Por qu\u00e9 se produce la usurpaci\u00f3n de marcas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#The_Impact_of_Trademark_Squatting_on_DeepSeek\" >El impacto de la usurpaci\u00f3n de marcas en DeepSeek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#How_to_Combat_Trademark_Squatting_Legal_Remedies_and_Strategies\" >C\u00f3mo combatir la usurpaci\u00f3n de marcas: Recursos y estrategias legales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Domestic_Legal_Solutions\" >Soluciones jur\u00eddicas nacionales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#International_Protection_Measures\" >Medidas internacionales de protecci\u00f3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Advises_for_Startups_Like_DeepSeek\" >Consejos para startups como DeepSeek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-trademark-squatting-crisis\"><span class=\"ez-toc-section\" id=\"Understanding_the_Trademark_Squatting_Crisis\"><\/span>Entender la crisis de la usurpaci\u00f3n de marcas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lanzamiento del modelo R1 y litigios de marcas<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/DeepSeek\">El 20 de enero de 2025, DeepSeek lanz\u00f3 su primera aplicaci\u00f3n gratuita de chatbot, basada en el modelo DeepSeek-R1, para iOS y Android; el 27 de enero, DeepSeek hab\u00eda superado a ChatGPT como la aplicaci\u00f3n gratuita m\u00e1s descargada en la App Store de iOS en Estados Unidos.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el lanzamiento fue celebrado en el mundo de la tecnolog\u00eda, tambi\u00e9n desencaden\u00f3 conflictos de marcas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">En Estados Unidos, <strong>Delson Group Inc.<\/strong>, dirigido por el consejero delegado Willie Lu -que comparte formaci\u00f3n en la Universidad de Zhejiang con el fundador de DeepSeek, Wenfeng Liang- solicit\u00f3 la marca \"DeepSeek\" (n\u00ba: 99019883, clase 42).<\/li>\n\n\n\n<li class=\"translation-block\">En Nueva Zelanda, un particular llamado <strong>Junwei Xu<\/strong> solicit\u00f3 \"deepseek\" y su logotipo (n\u00ba: 1283914, clase 42).<\/li>\n\n\n\n<li class=\"translation-block\">En Nueva Zelanda, una sociedad fiduciaria denominada <strong>VANDERKOLFF, WENDENBURG, BRIARCROFT LAW TRUSTEES LIMITED<\/strong> present\u00f3 una solicitud de \"DEEPSEEK AI ARTIFICIAL INTELLIGENCE\" (n\u00ba 1283934, clase 45).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas solicitudes, correspondientes a la clase 42 (programas inform\u00e1ticos) o a la clase 45 (servicios jur\u00eddicos de IA), se produjeron inmediatamente despu\u00e9s del debut del modelo R1, lo que indica que se trata de un derecho preferente deliberado. M\u00e1s informaci\u00f3n a continuaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-1024x469.jpg\" alt=\"Trademark search result about &quot;deepseek&quot; by WIPO.\" class=\"wp-image-2882\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Resultado de la b\u00fasqueda de marcas para \"deepseek\" por la OMPI.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-1024x469.jpg\" alt=\"&quot;deepseek&quot; is pending in USA.\" class=\"wp-image-2883\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">\"deepseek\" est\u00e1 pendiente en EE.UU.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-1024x469.jpg\" alt=\"&quot;deepseek &amp; logo&quot; is pending in NZ.\" class=\"wp-image-2884\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">\"deepseek &amp; logo\" est\u00e1 pendiente en NZ.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-1024x469.jpg\" alt=\"\u201cDEEPSEEK AI ARTIFICIAL INTELLIGENCE\u201d is pending in NZ.\" class=\"wp-image-2885\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">\"DEEPSEEK AI ARTIFICIAL INTELLIGENCE\" est\u00e1 pendiente en NZ.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-trademark-squatting-happens\"><span class=\"ez-toc-section\" id=\"Why_Trademark_Squatting_Happens\"><\/span>Por qu\u00e9 se produce la usurpaci\u00f3n de marcas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los expertos atribuyen este problema a las lagunas existentes en los sistemas internacionales de marcas y a las estrategias oportunistas del \"primero en registrar\". Los ocupantes ilegales aprovechan estas lagunas para obtener beneficios mediante oposiciones, demandas o incluso la reventa de los derechos de marca al propietario original de la marca. Este problema no es exclusivo de DeepSeek; muchas marcas mundiales se enfrentan a riesgos similares durante su expansi\u00f3n internacional, lo que pone de relieve la urgente necesidad de estrategias de marca s\u00f3lidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-impact-of-trademark-squatting-on-deepseek\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Trademark_Squatting_on_DeepSeek\"><\/span>El impacto de la usurpaci\u00f3n de marcas en DeepSeek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La usurpaci\u00f3n de marcas plantea importantes riesgos para la expansi\u00f3n mundial de DeepSeek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confusi\u00f3n de marcas<\/strong>: Los ocupantes ilegales podr\u00edan operar con nombres similares, enga\u00f1ando a los consumidores y da\u00f1ando la reputaci\u00f3n de DeepSeek.<\/li>\n\n\n\n<li><strong>Aumento de los costes jur\u00eddicos<\/strong>: Combatir a los okupas mediante la oposici\u00f3n o el litigio requiere mucho tiempo y es costoso.<\/li>\n\n\n\n<li><strong>Retos de la entrada en el mercado<\/strong>: Los litigios sobre marcas pueden disuadir a inversores, socios y clientes, retrasando la entrada de DeepSeek en mercados clave.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-combat-trademark-squatting-legal-remedies-and-strategies\"><span class=\"ez-toc-section\" id=\"How_to_Combat_Trademark_Squatting_Legal_Remedies_and_Strategies\"><\/span>C\u00f3mo combatir la usurpaci\u00f3n de marcas: Recursos y estrategias legales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-domestic-legal-solutions\"><span class=\"ez-toc-section\" id=\"Domestic_Legal_Solutions\"><\/span>Soluciones jur\u00eddicas nacionales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si tomamos China como ejemplo, DeepSeek puede basarse en las siguientes medidas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Oposici\u00f3n de marcas<\/strong>: DeepSeek puede presentar oposici\u00f3n (o solicitudes de nulidad si la oposici\u00f3n fracasa) contra marcas okupadas, por motivos de <strong>uso anterior<\/strong> (Art. 32) o <strong>presentaci\u00f3n de mala fe<\/strong> (Art. 4) de <a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\" target=\"_self\">Ley de Marcas de China<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Demandas por competencia desleal<\/strong>: DeepSeek puede iniciar demandas para detener el registro por <strong>violaci\u00f3n del principio de buena fe<\/strong> en virtud del Art. 2 de la <a href=\"https:\/\/www.gbaiplawyer.com\/law-of-china-against-unfair-competition\/\" target=\"_self\">Ley china contra la competencia desleal<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-international-protection-measures\"><span class=\"ez-toc-section\" id=\"International_Protection_Measures\"><\/span>Medidas internacionales de protecci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para proteger las marcas a escala internacional, las empresas suelen recurrir al Arreglo y al Protocolo de Madrid. Sin embargo, este sistema tiene sus dificultades:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examen nacional variado<\/strong>: Las solicitudes internacionales no garantizan la protecci\u00f3n en todos los pa\u00edses de destino, ya que cada pa\u00eds aplica sus propias normas de revisi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advises-for-startups-like-deepseek\"><span class=\"ez-toc-section\" id=\"Advises_for_Startups_Like_DeepSeek\"><\/span>Consejos para startups como DeepSeek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para navegar por el complejo panorama mundial de las marcas, DeepSeek y empresas similares deben dar prioridad a lo siguiente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Registrar las marcas pronto<\/strong>: Asegurar la solicitud de marcas internacionales en los principales mercados ANTES del lanzamiento de productos.<\/li>\n\n\n\n<li><strong>Implantar sistemas de vigilancia<\/strong>: Desarrollar un equipo especializado para rastrear las solicitudes de marcas en todo el mundo y responder r\u00e1pidamente a los intentos de usurpaci\u00f3n.<\/li>\n\n\n\n<li><strong>Conservar la prueba de uso anterior<\/strong>: Para demostrar la intenci\u00f3n de usurpaci\u00f3n, el solicitante debe intentar conservar pruebas de uso aunque la marca no se haya registrado, por ejemplo, en una plataforma neutral de terceros.<\/li>\n\n\n\n<li><strong>Negociar con los okupas<\/strong>: En algunos casos, los acuerdos de coexistencia o las cesiones de marcas pueden ser alternativas rentables a los litigios.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los incidentes de usurpaci\u00f3n de marca relacionados con \"DeepSeek\" subrayan la importancia cr\u00edtica de una protecci\u00f3n proactiva de la marca para las empresas tecnol\u00f3gicas. Mediante la integraci\u00f3n de medidas jur\u00eddicas, t\u00e9cnicas y comerciales, DeepSeek puede salvaguardar sus innovaciones y reforzar su presencia mundial para las marcas tecnol\u00f3gicas chinas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tiene previsto proteger su marca en China o desde China, no dude en ponerse en contacto con nosotros.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/es\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-1024x349.png\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-980x334.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-480x164.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo DeepSeek, l\u00edder en IA, se enfrenta a la usurpaci\u00f3n de marcas en EE.UU. y Nueva Zelanda mediante un registro global y recursos nacionales.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2880","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DeepSeek Trademark Squatting: China Trademark Protection Guide<\/title>\n<meta name=\"description\" content=\"Learn about DeepSeek trademark squatting in China, including the trademark dispute, bad-faith registration risks, legal remedies, and protection strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gbaiplawyer.com\/es\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeepSeek Trademark Squatting: China Trademark Protection Guide\" \/>\n<meta property=\"og:description\" content=\"Learn about DeepSeek trademark squatting in China, including the trademark dispute, bad-faith 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