{"id":2880,"date":"2025-02-06T00:33:35","date_gmt":"2025-02-05T16:33:35","guid":{"rendered":"https:\/\/www.gbaiplawyer.com\/?p=2880"},"modified":"2025-02-12T15:04:07","modified_gmt":"2025-02-12T07:04:07","slug":"deepseek-trademark-squatting-event-analysis-and-coping-strategies","status":"publish","type":"post","link":"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/","title":{"rendered":"Squattage de marques par DeepSeek : Analyse des \u00e9v\u00e9nements et strat\u00e9gies d'adaptation"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Alors que DeepSeek (Hangzhou DeepSeek Artificial Intelligence Co., Ltd.) \u00e9merge en tant que leader dans le domaine de l'intelligence artificielle, son mod\u00e8le R1 r\u00e9volutionnaire a \u00e9t\u00e9 salu\u00e9 dans le monde entier. Toutefois, parall\u00e8lement \u00e0 sa mont\u00e9e en puissance, l'entreprise est confront\u00e9e \u00e0 un probl\u00e8me alarmant : le squattage de marques. Nous avons d\u00e9couvert que la marque \"DeepSeek\" a \u00e9t\u00e9 enregistr\u00e9e de mani\u00e8re pr\u00e9ventive dans des pays comme les \u00c9tats-Unis et la Nouvelle-Z\u00e9lande, ce qui soul\u00e8ve des questions cruciales sur la protection des marques \u00e0 l'\u00e8re de la mondialisation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Understanding_the_Trademark_Squatting_Crisis\" >Comprendre la crise du squat de marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Why_Trademark_Squatting_Happens\" >Pourquoi le squattage de marques se produit-il ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#The_Impact_of_Trademark_Squatting_on_DeepSeek\" >L'impact du squattage de marques sur DeepSeek<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#How_to_Combat_Trademark_Squatting_Legal_Remedies_and_Strategies\" >Comment lutter contre le squattage de marques : Recours juridiques et strat\u00e9gies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Domestic_Legal_Solutions\" >Solutions juridiques nationales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#International_Protection_Measures\" >Mesures de protection internationale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Advises_for_Startups_Like_DeepSeek\" >Conseils pour les startups comme DeepSeek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/deepseek-trademark-squatting-event-analysis-and-coping-strategies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-the-trademark-squatting-crisis\"><span class=\"ez-toc-section\" id=\"Understanding_the_Trademark_Squatting_Crisis\"><\/span>Comprendre la crise du squat de marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lancement du mod\u00e8le R1 et litiges en mati\u00e8re de marques d\u00e9pos\u00e9es<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/DeepSeek\">Le 20 janvier 2025, DeepSeek a lanc\u00e9 sa premi\u00e8re application gratuite de chatbot, bas\u00e9e sur le mod\u00e8le DeepSeek-R1, pour iOS et Android ; le 27 janvier, DeepSeek avait d\u00e9pass\u00e9 ChatGPT en tant qu'application gratuite la plus t\u00e9l\u00e9charg\u00e9e sur l'App Store iOS aux \u00c9tats-Unis.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le lancement a \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9 dans le monde de la technologie, il a \u00e9galement d\u00e9clench\u00e9 des conflits de marques :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Aux \u00c9tats-Unis, <strong>Delson Group Inc.<\/strong>, dirig\u00e9 par le PDG Willie Lu - qui partage avec le fondateur de DeepSeek, Wenfeng Liang, une formation \u00e0 l'universit\u00e9 de Zhejiang - a d\u00e9pos\u00e9 la marque \"DeepSeek\" (n\u00b0 : 99019883, classe 42).<\/li>\n\n\n\n<li class=\"translation-block\">En Nouvelle-Z\u00e9lande, une personne nomm\u00e9e <strong>Junwei Xu<\/strong> a d\u00e9pos\u00e9 une demande pour \"deepseek\" et son logo (n\u00b0 1283914, classe 42).<\/li>\n\n\n\n<li class=\"translation-block\">En Nouvelle-Z\u00e9lande, une soci\u00e9t\u00e9 de fiducie nomm\u00e9e <strong>VANDERKOLFF, WENDENBURG, BRIARCROFT LAW TRUSTEES LIMITED<\/strong> a d\u00e9pos\u00e9 une demande pour \"DEEPSEEK AI ARTIFICIAL INTELLIGENCE\" (n\u00b0 1283934, classe 45).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces demandes, relevant de la classe 42 (logiciels informatiques) ou de la classe 45 (services juridiques d'IA), ont \u00e9t\u00e9 d\u00e9pos\u00e9es imm\u00e9diatement apr\u00e8s le lancement du mod\u00e8le R1, ce qui indique une pr\u00e9emption d\u00e9lib\u00e9r\u00e9e. Plus d'informations ci-dessous :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-1024x469.jpg\" alt=\"Trademark search result about &quot;deepseek&quot; by WIPO.\" class=\"wp-image-2882\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/0-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">R\u00e9sultat de la recherche de marques pour \"deepseek\" par l'OMPI.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-1024x469.jpg\" alt=\"&quot;deepseek&quot; is pending in USA.\" class=\"wp-image-2883\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/1-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Le projet \"deepseek\" est en cours d'examen aux \u00c9tats-Unis.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-1024x469.jpg\" alt=\"&quot;deepseek &amp; logo&quot; is pending in NZ.\" class=\"wp-image-2884\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/2-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Le nom \"deepseek &amp; logo\" est en instance en Nouvelle-Z\u00e9lande.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-1024x469.jpg\" alt=\"\u201cDEEPSEEK AI ARTIFICIAL INTELLIGENCE\u201d is pending in NZ.\" class=\"wp-image-2885\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-980x449.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/02\/3-480x220.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><figcaption class=\"wp-element-caption\">Le projet \"DEEPSEEK AI ARTIFICIAL INTELLIGENCE\" est en cours en Nouvelle-Z\u00e9lande.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-trademark-squatting-happens\"><span class=\"ez-toc-section\" id=\"Why_Trademark_Squatting_Happens\"><\/span>Pourquoi le squattage de marques se produit-il ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les experts attribuent ce probl\u00e8me aux lacunes des syst\u00e8mes internationaux de protection des marques et aux strat\u00e9gies opportunistes du \"premier d\u00e9posant\". Les squatteurs exploitent ces lacunes pour tirer profit de l'opposition, des poursuites judiciaires ou m\u00eame de la revente des droits de marque au propri\u00e9taire initial de la marque. Ce probl\u00e8me n'est pas propre \u00e0 DeepSeek ; de nombreuses marques mondiales sont confront\u00e9es \u00e0 des risques similaires au cours de leur expansion internationale, ce qui souligne le besoin urgent de strat\u00e9gies robustes en mati\u00e8re de marques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-impact-of-trademark-squatting-on-deepseek\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Trademark_Squatting_on_DeepSeek\"><\/span>L'impact du squattage de marques sur DeepSeek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le squattage de marques pose des risques importants pour l'expansion mondiale de DeepSeek :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confusion des marques<\/strong>: Des squatters pourraient op\u00e9rer sous des noms similaires, trompant les consommateurs et portant atteinte \u00e0 la r\u00e9putation de DeepSeek.<\/li>\n\n\n\n<li><strong>Augmentation des frais de justice<\/strong>: La lutte contre les squatters par le biais d'une opposition ou d'une proc\u00e9dure judiciaire est \u00e0 la fois longue et co\u00fbteuse.<\/li>\n\n\n\n<li><strong>D\u00e9fis li\u00e9s \u00e0 l'entr\u00e9e sur le march\u00e9<\/strong>: Les litiges relatifs aux marques peuvent dissuader les investisseurs, les partenaires et les clients, retardant ainsi l'entr\u00e9e de DeepSeek sur des march\u00e9s cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-combat-trademark-squatting-legal-remedies-and-strategies\"><span class=\"ez-toc-section\" id=\"How_to_Combat_Trademark_Squatting_Legal_Remedies_and_Strategies\"><\/span>Comment lutter contre le squattage de marques : Recours juridiques et strat\u00e9gies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-domestic-legal-solutions\"><span class=\"ez-toc-section\" id=\"Domestic_Legal_Solutions\"><\/span>Solutions juridiques nationales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'on prend l'exemple de la Chine, DeepSeek peut s'appuyer sur les mesures suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Opposition \u00e0 la marque<\/strong> : DeepSeek peut d\u00e9poser une opposition (ou des demandes d'invalidation si l'opposition \u00e9choue) contre des marques squatt\u00e9es, sur la base d'un <strong>usage ant\u00e9rieur<\/strong> (article 32) ou d'un <strong>d\u00e9p\u00f4t de mauvaise foi<\/strong> (article 4) de la <a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\" target=\"_self\">Loi chinoise sur les marques<\/a>.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>R\u00e9clamations pour concurrence d\u00e9loyale<\/strong> : DeepSeek peut engager des poursuites pour emp\u00eacher l'enregistrement au motif de <strong>violation du principe de bonne foi<\/strong> en vertu de l'article 2 de la <strong>Loi contre la concurrence d\u00e9loyale<\/strong> de la Chine. 2 de la <a href=\"https:\/\/www.gbaiplawyer.com\/law-of-china-against-unfair-competition\/\" target=\"_self\">Loi chinoise contre la concurrence d\u00e9loyale<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-international-protection-measures\"><span class=\"ez-toc-section\" id=\"International_Protection_Measures\"><\/span>Mesures de protection internationale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour prot\u00e9ger les marques au niveau international, les entreprises se tournent souvent vers l'Arrangement et le Protocole de Madrid. Toutefois, ce syst\u00e8me ne va pas sans difficult\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examen national vari\u00e9<\/strong>: Les d\u00e9p\u00f4ts internationaux ne garantissent pas une protection dans tous les pays cibles, car chaque pays applique ses propres normes d'examen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advises-for-startups-like-deepseek\"><span class=\"ez-toc-section\" id=\"Advises_for_Startups_Like_DeepSeek\"><\/span>Conseils pour les startups comme DeepSeek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour naviguer dans le paysage complexe des marques mondiales, DeepSeek et les entreprises similaires devraient accorder la priorit\u00e9 aux \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Enregistrer les marques \u00e0 temps<\/strong>: Obtenir une demande de marque internationale sur les march\u00e9s principaux AVANT le lancement des produits.<\/li>\n\n\n\n<li><strong>Mettre en place des syst\u00e8mes de surveillance<\/strong>: Mettre en place une \u00e9quipe sp\u00e9cialis\u00e9e charg\u00e9e de suivre les demandes d'enregistrement de marques au niveau mondial et de r\u00e9agir rapidement aux tentatives de squattage.<\/li>\n\n\n\n<li><strong>Pr\u00e9server les preuves d'utilisation ant\u00e9rieure<\/strong>: Pour prouver l'intention du squatter de faire du \"piggyback\", le demandeur doit essayer de conserver des preuves d'usage m\u00eame si la marque n'a pas \u00e9t\u00e9 enregistr\u00e9e, par exemple sur une plateforme tierce neutre.<\/li>\n\n\n\n<li><strong>N\u00e9gocier avec les squatters<\/strong>: Dans certains cas, les accords de coexistence ou les transferts de marques peuvent constituer des alternatives rentables aux proc\u00e9dures judiciaires.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les incidents de squattage de marque concernant \"DeepSeek\" soulignent l'importance cruciale d'une protection proactive de la marque pour les entreprises technologiques. En int\u00e9grant des mesures juridiques, techniques et commerciales, DeepSeek peut prot\u00e9ger ses innovations et renforcer son empreinte mondiale pour les marques technologiques chinoises. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous envisagez de prot\u00e9ger votre marque en Chine ou \u00e0 partir de la Chine, n'h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-1024x349.png\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-980x334.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-480x164.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment DeepSeek, un leader de l'IA, fait face au squattage de marques aux \u00c9tats-Unis et en Nouvelle-Z\u00e9lande gr\u00e2ce \u00e0 l'enregistrement mondial et aux recours nationaux.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-2880","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DeepSeek Trademark Squatting: China Trademark Protection Guide<\/title>\n<meta name=\"description\" content=\"Learn about DeepSeek trademark 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