{"id":428,"date":"2022-09-22T22:13:06","date_gmt":"2022-09-22T14:13:06","guid":{"rendered":"https:\/\/www.gbaiplawyer.com\/?page_id=428"},"modified":"2026-09-16T09:16:08","modified_gmt":"2026-09-16T01:16:08","slug":"chinese-trademark-overview","status":"publish","type":"post","link":"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/","title":{"rendered":"Enregistrement d'une marque en Chine : guide complet sur la proc\u00e9dure et les co\u00fbts (2026)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table des mati\u00e8res\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Key_Takeaways\" >Points cl\u00e9s \u00e0 retenir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Types_of_Trademarks_in_China\" >Types de marques en Chine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Filing_Routes_Domestic_Filing_vs_Madrid_System\" >Voies de d\u00e9p\u00f4t : d\u00e9p\u00f4t national ou syst\u00e8me de Madrid ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Costs_of_Trademark_Registration_in_China\" >Co\u00fbt de l'enregistrement d'une marque en Chine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Required_Documents_Checklist\" >Liste de contr\u00f4le des documents requis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Trademark_Registration_Process_Step_by_Step\" >Le processus d'enregistrement d'une marque, \u00e9tape par \u00e9tape<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Step_1_Pre-filing_Trademark_Search\" >\u00c9tape 1 : Recherche de marques avant le d\u00e9p\u00f4t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Step_2_Filing_the_Application\" >\u00c9tape 2 : D\u00e9p\u00f4t de la demande<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Step_3_CNIPA_Formal_and_Substantive_Examination\" >\u00c9tape 3 : Examen formel et sur le fond par la CNIPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Step_4_Publication_and_Registration\" >\u00c9tape 4 : Publication et enregistrement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Common_Reasons_for_Trademark_Refusal\" >Motifs fr\u00e9quents de refus d'enregistrement d'une marque<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Relative_Grounds_for_Refusal\" >Motifs relatifs de refus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Absolute_Grounds_for_Refusal\" >Motifs absolus de refus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Re-Examination_Process\" >Proc\u00e9dure de r\u00e9examen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Trademark_Opposition_in_China\" >Opposition aux marques en Chine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Grounds_for_Opposition\" >Motifs d'opposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Responding_to_Opposition\" >R\u00e9pondre \u00e0 l'opposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Duration_of_Opposition\" >Dur\u00e9e de l'opposition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Invalidation_of_Trademarks\" >Invalidation des marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Key_Rules_for_Invalidation\" >Principales r\u00e8gles en mati\u00e8re d'annulation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Cancellation_of_Trademarks\" >Annulation des marques<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Key_Rules_for_Cancellation\" >Principales r\u00e8gles en mati\u00e8re d'annulation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Pro_Tips_for_Successful_Trademark_Registration\" >Conseils de professionnels pour r\u00e9ussir l'enregistrement d'une marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#Frequently_Asked_Questions\" >Questions fr\u00e9quemment pos\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-trademark-overview\/#References_and_Further_Reading\" >R\u00e9f\u00e9rences et lectures compl\u00e9mentaires<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Points cl\u00e9s \u00e0 retenir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La Chine applique le principe du \u00ab premier d\u00e9posant \u00bb :<\/strong>\u00a0Le premier d\u00e9posant \u00e0 d\u00e9poser une marque aupr\u00e8s de la CNIPA obtient g\u00e9n\u00e9ralement des droits exclusifs, ce qui rend le d\u00e9p\u00f4t pr\u00e9coce essentiel.<\/li>\n\n\n\n<li><strong>La proc\u00e9dure d'enregistrement dure environ 12 mois :<\/strong>\u00a09 mois pour l'examen par le CNIPA + 3 mois pour la publication et la proc\u00e9dure d'opposition.<\/li>\n\n\n\n<li><strong>Les frais administratifs s'\u00e9l\u00e8vent \u00e0 300 RMB par cours.<\/strong>\u00a0(jusqu'\u00e0 10 articles), avec un suppl\u00e9ment de 30 RMB par article suppl\u00e9mentaire ; le renouvellement co\u00fbte 500 RMB par cat\u00e9gorie tous les 10 ans.<\/li>\n\n\n\n<li><strong>Les demandeurs \u00e9trangers doivent faire appel \u00e0 un cabinet chinois agr\u00e9\u00e9 sp\u00e9cialis\u00e9 dans les marques.<\/strong>\u00a0ou d\u00e9poser une demande par le biais de l'extension territoriale du Syst\u00e8me de Madrid.<\/li>\n\n\n\n<li><strong>Les marques peuvent \u00eatre invalid\u00e9es ou radi\u00e9es :<\/strong>\u00a0annulation dans un d\u00e9lai de 5 ans pour des motifs sp\u00e9cifiques ; radiation en cas de non-utilisation pendant 3 ann\u00e9es cons\u00e9cutives.<\/li>\n\n\n\n<li><strong>On distingue six types de marques :<\/strong>\u00a0les marques verbales, les marques figuratives, les marques combin\u00e9es, les combinaisons de couleurs, les marques sonores et les marques tridimensionnelles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La Chine est le plus grand march\u00e9 mondial en mati\u00e8re de d\u00e9p\u00f4ts de marques ; l'Administration nationale chinoise de la propri\u00e9t\u00e9 intellectuelle (CNIPA) re\u00e7oit plus de&nbsp;<strong>934 000 demandes d'enregistrement de marques en 2023<\/strong>&nbsp;\u00e0 elle seule \u2014 plus que tout autre pays. Le syst\u00e8me chinois des marques fonctionne selon un&nbsp;<strong>principe du premier d\u00e9posant<\/strong>, ce qui signifie que la premi\u00e8re personne \u00e0 d\u00e9poser une marque en obtient g\u00e9n\u00e9ralement les droits exclusifs, quelle que soit la personne qui l\u2019a utilis\u00e9e en premier. Il est donc essentiel pour toute marque souhaitant p\u00e9n\u00e9trer le march\u00e9 chinois de proc\u00e9der \u00e0 un enregistrement pr\u00e9coce. Ce guide couvre tout ce que vous devez savoir : les types de marques, les proc\u00e9dures de d\u00e9p\u00f4t, les co\u00fbts, les documents requis, le processus d\u2019examen de la CNIPA, les motifs de refus, l\u2019opposition, la nullit\u00e9, la radiation, ainsi que des conseils pratiques pour maximiser vos chances de r\u00e9ussite lors de l\u2019enregistrement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Trademarks_in_China\"><\/span>Types de marques en Chine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le syst\u00e8me chinois des marques, g\u00e9r\u00e9 par le&nbsp;<a href=\"https:\/\/www.cnipa.gov.cn\/\">Administration nationale chinoise de la propri\u00e9t\u00e9 intellectuelle (CNIPA)<\/a>, distingue six types de marques. Chaque type prot\u00e8ge un aspect diff\u00e9rent de l'identit\u00e9 de marque :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Type de marque<\/th><th class=\"has-text-align-left\" data-align=\"left\">Description<\/th><th class=\"has-text-align-left\" data-align=\"left\">Exemple<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marques de mots<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Lettres, chiffres, mots ou combinaisons de ceux-ci<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u201c Apple \u201d, \u201c IBM \u201d, \u201c 7-Eleven \u201d<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marques figuratives<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Logos, symboles ou \u00e9l\u00e9ments graphiques<\/td><td class=\"has-text-align-left\" data-align=\"left\">Le \u00ab Swoosh \u00bb de Nike, les arcs dor\u00e9s de McDonald\u2019s<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marques de combinaison<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Une combinaison de mots et d'\u00e9l\u00e9ments graphiques<\/td><td class=\"has-text-align-left\" data-align=\"left\">Logo Coca-Cola avec un texte stylis\u00e9<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Combinaisons de couleurs<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Les combinaisons de couleurs sp\u00e9cifiques qui caract\u00e9risent une marque<\/td><td class=\"has-text-align-left\" data-align=\"left\">Les couleurs marron et or d'UPS<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marques sonores<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Des sons uniques associ\u00e9s \u00e0 une marque<\/td><td class=\"has-text-align-left\" data-align=\"left\">Le rugissement du lion MGM, le logo audio d'Intel<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marques 3D<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Formes ou emballages tridimensionnels originaux<\/td><td class=\"has-text-align-left\" data-align=\"left\">La forme de la bouteille de Coca-Cola, l'emballage du Toblerone<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit leur type, toutes les marques doivent respecter les&nbsp;<strong>crit\u00e8re de caract\u00e8re distinctif<\/strong>&nbsp;en vertu de la loi chinoise sur les marques : elles doivent permettre de distinguer les produits ou services d'une entit\u00e9 de ceux d'autres entit\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Filing_Routes_Domestic_Filing_vs_Madrid_System\"><\/span>Voies de d\u00e9p\u00f4t : d\u00e9p\u00f4t national ou syst\u00e8me de Madrid ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les d\u00e9posants disposent de deux voies principales pour d\u00e9poser des demandes d'enregistrement de marques en Chine. Le choix d\u00e9pend de la nationalit\u00e9 du d\u00e9posant, du nombre de pays dans lesquels la protection est sollicit\u00e9e et de consid\u00e9rations strat\u00e9giques :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Facteur<\/th><th class=\"has-text-align-left\" data-align=\"left\">D\u00e9p\u00f4t national (direct)<\/th><th class=\"has-text-align-left\" data-align=\"left\">Syst\u00e8me de Madrid (extension territoriale)<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Qui peut l'utiliser ?<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Ressortissants ou entit\u00e9s chinois ; demandeurs \u00e9trangers par l'interm\u00e9diaire d'une agence chinoise<\/td><td class=\"has-text-align-left\" data-align=\"left\">Candidats issus des pays signataires du Protocole de Madrid<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Id\u00e9al pour<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">D\u00e9p\u00f4t dans un seul pays (Chine uniquement)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Protection dans plusieurs pays (au moins 3 pays, dont la Chine)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Revendication de priorit\u00e9<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Oui, dans un d\u00e9lai de six mois \u00e0 compter du premier d\u00e9p\u00f4t au titre de la Convention de Paris<\/td><td class=\"has-text-align-left\" data-align=\"left\">Priorit\u00e9 internationale fond\u00e9e sur la demande d\u00e9pos\u00e9e dans le pays d'origine<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>D\u00e9lai de traitement<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Environ 12 mois (9 mois pour l'examen + 3 mois pour la publication)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Environ 18 mois (traitement par l'OMPI + examen par le CNIPA)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Langue<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Chinois<\/td><td class=\"has-text-align-left\" data-align=\"left\">Anglais, fran\u00e7ais ou espagnol (traduit par l'OMPI)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Rentabilit\u00e9<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Tarif r\u00e9duit pour les d\u00e9p\u00f4ts concernant un seul pays<\/td><td class=\"has-text-align-left\" data-align=\"left\">Tarif r\u00e9duit pour les d\u00e9p\u00f4ts multinationaux (une seule demande)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Priorit\u00e9 au titre de la Convention de Paris :<\/strong>&nbsp;Si vous avez d\u00e9pos\u00e9 une demande d'enregistrement de marque dans un autre pays membre de la Convention de Paris, vous pouvez revendiquer la priorit\u00e9 en Chine dans un d\u00e9lai de&nbsp;<strong>6 mois<\/strong>&nbsp;\u00e0 compter de la date de d\u00e9p\u00f4t initiale. Cela signifie que votre demande chinoise sera consid\u00e9r\u00e9e comme ayant \u00e9t\u00e9 d\u00e9pos\u00e9e \u00e0 la m\u00eame date que votre demande initiale, ce qui vous conf\u00e8re une priorit\u00e9 par rapport aux demandeurs post\u00e9rieurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Costs_of_Trademark_Registration_in_China\"><\/span>Co\u00fbt de l'enregistrement d'une marque en Chine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre les co\u00fbts impliqu\u00e9s aide les entreprises \u00e0 \u00e9tablir efficacement leur budget. Le co\u00fbt total comprend les frais administratifs et les honoraires des prestataires de services :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Cat\u00e9gorie de frais<\/th><th class=\"has-text-align-left\" data-align=\"left\">Montant (CNY)<\/th><th class=\"has-text-align-left\" data-align=\"left\">D\u00e9tails<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Frais de d\u00e9p\u00f4t administratifs<\/td><td class=\"has-text-align-left\" data-align=\"left\">300 par classe<\/td><td class=\"has-text-align-left\" data-align=\"left\">Couvre jusqu'\u00e0 10 \u00e9l\u00e9ments (biens\/services) par cat\u00e9gorie<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Autres \u00e9l\u00e9ments<\/td><td class=\"has-text-align-left\" data-align=\"left\">30 par article<\/td><td class=\"has-text-align-left\" data-align=\"left\">Pour les \u00e9l\u00e9ments au-del\u00e0 des 10 premiers d'une classe<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Frais de renouvellement<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 par classe<\/td><td class=\"has-text-align-left\" data-align=\"left\">Payable tous les 10 ans<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Frais de d\u00e9p\u00f4t d'opposition<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 par classe<\/td><td class=\"has-text-align-left\" data-align=\"left\">En cas de d\u00e9p\u00f4t d'une opposition ou de d\u00e9fense contre une opposition<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Frais de r\u00e9examen<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 par classe<\/td><td class=\"has-text-align-left\" data-align=\"left\">En cas de demande de r\u00e9examen \u00e0 la suite d'un refus<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Honoraires des professionnels\/agences<\/td><td class=\"has-text-align-left\" data-align=\"left\">Variable<\/td><td class=\"has-text-align-left\" data-align=\"left\">Factur\u00e9s par des avocats sp\u00e9cialis\u00e9s en droit des marques ou des agences<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir une ventilation d\u00e9taill\u00e9e des co\u00fbts, d\u00e9couvrez-en davantage sur\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/fr\/tm-official-fee\/\">Frais de d\u00e9p\u00f4t de marque en Chine<\/a>, ou utilisez notre\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\">Calculateur de frais d'enregistrement de marque<\/a>\u00a0(voir ci-dessous) pour \u00e9valuer \u00e0 l'avance le co\u00fbt de votre candidature.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-1024x474.jpg\" alt=\"Calculate the official fees for trademark application.\" class=\"wp-image-3528\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-980x454.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-480x222.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Calculer les taxes officielles pour une demande de marque.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"885\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1024x474.jpg\" alt=\"Calculate the official fees for trademark application.\" class=\"wp-image-3529\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1024x474.jpg 1910w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1280x593.jpg 1280w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-980x454.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-480x222.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1910px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Le calculateur affichera une ventilation d\u00e9taill\u00e9e des frais officiels. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez&nbsp;<a href=\"https:\/\/wssq.sbj.cnipa.gov.cn:9443\/tmsve\/agentInfo_getAgentDljg.xhtml\">V\u00e9rifiez ici si votre marque est bien enregistr\u00e9e aupr\u00e8s de la CNIPA<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Required_Documents_Checklist\"><\/span>Liste de contr\u00f4le des documents requis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Afin d'\u00e9viter tout retard, veuillez pr\u00e9parer les documents suivants avant d'entamer la proc\u00e9dure de d\u00e9p\u00f4t de marque :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Document<\/th><th class=\"has-text-align-left\" data-align=\"left\">Obligatoire pour<\/th><th class=\"has-text-align-left\" data-align=\"left\">Remarques<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Pi\u00e8ces d'identit\u00e9 du demandeur<\/td><td class=\"has-text-align-left\" data-align=\"left\">Toutes les candidatures<\/td><td class=\"has-text-align-left\" data-align=\"left\">Particuliers : passeport\/carte d'identit\u00e9 ; entreprises : licence d'activit\u00e9\/acte constitutif<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Exemple de marque d\u00e9pos\u00e9e<\/td><td class=\"has-text-align-left\" data-align=\"left\">Toutes les candidatures<\/td><td class=\"has-text-align-left\" data-align=\"left\">Image nette du logo (format JPG, 5 \u00e0 10 cm, 300 dpi)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Liste des produits\/services<\/td><td class=\"has-text-align-left\" data-align=\"left\">Toutes les candidatures<\/td><td class=\"has-text-align-left\" data-align=\"left\">Class\u00e9s selon la classification de Nice (classes 1 \u00e0 45)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Procuration (POA)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Candidats \u00e9trangers et d\u00e9p\u00f4ts par l'interm\u00e9diaire d'une agence<\/td><td class=\"has-text-align-left\" data-align=\"left\">Sign\u00e9 par le demandeur ;&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/03\/POA-for-tm-registration.doc\">T\u00e9l\u00e9charger le mod\u00e8le de mandat<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Documents prioritaires<\/td><td class=\"has-text-align-left\" data-align=\"left\">Revendications de priorit\u00e9 au titre de la Convention de Paris<\/td><td class=\"has-text-align-left\" data-align=\"left\">Copie certifi\u00e9e conforme de la demande initiale ; d\u00e9pos\u00e9e dans les trois mois suivant le d\u00e9p\u00f4t en Chine<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Instructions pour l'enregistrement d'une marque<\/td><td class=\"has-text-align-left\" data-align=\"left\">Documents d\u00e9pos\u00e9s aupr\u00e8s des autorit\u00e9s de r\u00e9gulation<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/07\/instruction-fortrademark-registration.docx\">T\u00e9l\u00e9charger le mod\u00e8le d'instructions<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Registration_Process_Step_by_Step\"><\/span>Le processus d'enregistrement d'une marque, \u00e9tape par \u00e9tape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La proc\u00e9dure compl\u00e8te d'enregistrement d'une marque en Chine prend g\u00e9n\u00e9ralement&nbsp;<strong>environ 12 mois<\/strong>&nbsp;du d\u00e9p\u00f4t de la demande \u00e0 la d\u00e9livrance du certificat. Voici les diff\u00e9rentes \u00e9tapes :<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Stade<\/th><th class=\"has-text-align-left\" data-align=\"left\">Chronologie<\/th><th class=\"has-text-align-left\" data-align=\"left\">Que se passe-t-il ?<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Recherche pr\u00e9alable au d\u00e9p\u00f4t et d\u00e9p\u00f4t<\/td><td class=\"has-text-align-left\" data-align=\"left\">environ 10 jours<\/td><td class=\"has-text-align-left\" data-align=\"left\">Effectuer une recherche de marque, pr\u00e9parer les documents et d\u00e9poser la demande aupr\u00e8s du CNIPA<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Examen formel et au fond<\/td><td class=\"has-text-align-left\" data-align=\"left\">environ 9 mois<\/td><td class=\"has-text-align-left\" data-align=\"left\">Le CNIPA examine la demande au regard des formalit\u00e9s, du caract\u00e8re distinctif et des conflits<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Publication et d\u00e9lai d'opposition<\/td><td class=\"has-text-align-left\" data-align=\"left\">3 mois<\/td><td class=\"has-text-align-left\" data-align=\"left\">La marque enregistr\u00e9e est publi\u00e9e aux fins d'opposition publique<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Inscription et attestation<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>environ 12 mois au total<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">En l'absence d'opposition (ou si l'opposition a \u00e9t\u00e9 lev\u00e9e), la marque est enregistr\u00e9e et le certificat d\u00e9livr\u00e9.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Pre-filing_Trademark_Search\"><\/span>\u00c9tape 1 : Recherche de marques avant le d\u00e9p\u00f4t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de d\u00e9poser votre demande, consultez la base de donn\u00e9es des marques de l'Office chinois de la propri\u00e9t\u00e9 intellectuelle (CNIPA) \u00e0 l'adresse suivante :&nbsp;<a href=\"https:\/\/wssq.sbj.cnipa.gov.cn:9443\/tmsearch\/\">sbj.cnipa.gov.cn<\/a>&nbsp;afin d'identifier toute marque conflictuelle ou similaire. Il s'agit de l'\u00e9tape la plus cruciale pour r\u00e9duire le risque de rejet ou d'opposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une recherche exhaustive doit v\u00e9rifier les \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marques identiques dans la m\u00eame classe<\/li>\n\n\n\n<li>Marques phon\u00e9tiquement similaires (par exemple, \u201c Koka \u201d et \u201c Coca \u201d)<\/li>\n\n\n\n<li>Logos ou \u00e9l\u00e9ments figuratifs visuellement similaires<\/li>\n\n\n\n<li>Traductions ou translitt\u00e9rations en chinois de noms de marques \u00e9trang\u00e8res<\/li>\n\n\n\n<li>Marques relevant de plusieurs classes de la classification de Nice (protection interclasses pour les marques notoires)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le CNIPA propose \u00e9galement un&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/fr\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\">Fonction de recherche d'images bas\u00e9e sur l'IA<\/a>&nbsp;pour les marques figuratives. Nous vous recommandons vivement de faire appel \u00e0 un avocat sp\u00e9cialis\u00e9 en droit des marques en Chine pour une analyse professionnelle des recherches.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Filing_the_Application\"><\/span>\u00c9tape 2 : D\u00e9p\u00f4t de la demande<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyez la demande \u00e0 la CNIPA accompagn\u00e9e de tous les documents requis (voir&nbsp;<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#documents\">Liste de contr\u00f4le des documents requis<\/a>&nbsp;(ci-dessus). Principales exigences en mati\u00e8re de d\u00e9p\u00f4t :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Candidats \u00e9trangers :<\/strong>\u00a0Il faut d\u00e9poser la demande via un\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/fr\/how-to-enter-pct-national-phase-in-china\/\">Agence chinoise des marques d\u00e9pos\u00e9es<\/a>\u2014 le d\u00e9p\u00f4t direct n'est pas autoris\u00e9 pour les demandeurs qui ne disposent pas d'un domicile ou d'une pr\u00e9sence commerciale en Chine<\/li>\n\n\n\n<li><strong>Candidats chinois :<\/strong>\u00a0Il est possible de d\u00e9poser une demande directement via le syst\u00e8me en ligne de la CNIPA<\/li>\n\n\n\n<li><strong>Candidats au programme Madidas System :<\/strong>\u00a0Peuvent d\u00e9signer la Chine comme extension territoriale dans leur demande internationale d\u00e9pos\u00e9e aupr\u00e8s de l'OMPI<\/li>\n\n\n\n<li><strong>Revendication de priorit\u00e9 :<\/strong>\u00a0Si vous invoquez la priorit\u00e9 au titre de la Convention de Paris, veuillez d\u00e9poser les documents de priorit\u00e9 dans un d\u00e9lai de trois mois \u00e0 compter de la date de d\u00e9p\u00f4t en Chine.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La proc\u00e9dure de d\u00e9p\u00f4t prend g\u00e9n\u00e9ralement environ&nbsp;<strong>10 jours<\/strong>&nbsp;pour traiter la demande et obtenir un accus\u00e9 de r\u00e9ception comportant un num\u00e9ro de dossier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_CNIPA_Formal_and_Substantive_Examination\"><\/span>\u00c9tape 3 : Examen formel et sur le fond par la CNIPA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le CNIPA examine chaque demande en deux \u00e9tapes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examen formel :<\/strong>\u00a0V\u00e9rifie que tous les documents requis ont \u00e9t\u00e9 fournis, que les frais ont \u00e9t\u00e9 acquitt\u00e9s et que la demande respecte les exigences de mise en forme de base.<\/li>\n\n\n\n<li><strong>Examen au fond :<\/strong>\u00a0Examine le caract\u00e8re distinctif de la marque, ainsi que les motifs absolus de refus (voir\u00a0<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#refusal\">Motifs courants de refus<\/a>), ainsi que les conflits avec des marques d\u00e9pos\u00e9es existantes ou en instance d'enregistrement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette phase d'examen dure environ&nbsp;<strong>9 mois<\/strong>. Si l'examinateur constate des probl\u00e8mes, un avis de refus (Office Action) est \u00e9mis, et le d\u00e9posant dispose de&nbsp;<strong>15 jours<\/strong>&nbsp;pour r\u00e9pondre ou demander un r\u00e9examen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le demandeur conteste la d\u00e9cision de rejet, il peut demander un&nbsp;<strong>r\u00e9examen<\/strong>&nbsp;par le CNIPA. La proc\u00e9dure de r\u00e9examen prend g\u00e9n\u00e9ralement encore&nbsp;<strong>9 mois<\/strong>&nbsp;(Article 34 de la loi sur les marques).&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/fr\/calculating-trademark-rejection-review-deadlines-in-china-focus-on-electronic-delivery\/\">En savoir plus sur le calcul des d\u00e9lais de r\u00e9examen<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Publication_and_Registration\"><\/span>\u00c9tape 4 : Publication et enregistrement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les demandes qui sont accept\u00e9es \u00e0 l'issue de l'examen sont publi\u00e9es au Journal des marques de l'Office national de la propri\u00e9t\u00e9 industrielle de Chine (CNIPA) pour une&nbsp;<strong>D\u00e9lai d'opposition de trois mois<\/strong>. Pendant cette p\u00e9riode :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toute partie int\u00e9ress\u00e9e peut former opposition (voir\u00a0<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#opposition\">Opposition \u00e0 la marque<\/a>\u00a0(ci-dessous)<\/li>\n\n\n\n<li>Si aucune opposition n'est form\u00e9e, la marque est enregistr\u00e9e.<\/li>\n\n\n\n<li>Si une opposition est form\u00e9e mais qu'elle est rejet\u00e9e en faveur du d\u00e9posant, la marque est enregistr\u00e9e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois l'enregistrement effectu\u00e9, la CNIPA d\u00e9livre un&nbsp;<strong>Certificat d'enregistrement de marque<\/strong>, et la marque est inscrite au registre des marques. L'enregistrement est valable pour une dur\u00e9e de&nbsp;<strong>10 ans<\/strong>&nbsp;\u00e0 compter de la date d'inscription et peut \u00eatre renouvel\u00e9 ind\u00e9finiment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Reasons_for_Trademark_Refusal\"><\/span>Motifs fr\u00e9quents de refus d'enregistrement d'une marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les demandes d'enregistrement de marques en Chine peuvent \u00eatre rejet\u00e9es pour l'une ou l'autre des raisons suivantes :&nbsp;<strong>motifs relatifs<\/strong>&nbsp;(conflits avec les droits de tiers) ou&nbsp;<strong>motifs absolus<\/strong>&nbsp;(d\u00e9fauts inh\u00e9rents \u00e0 la marque elle-m\u00eame).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relative_Grounds_for_Refusal\"><\/span>Motifs relatifs de refus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit notamment de conflits avec des droits existants de tiers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Similitude avec des marques existantes :<\/strong>\u00a0La marque propos\u00e9e est consid\u00e9r\u00e9e comme pr\u00e9sentant un risque de confusion avec une marque d\u00e9j\u00e0 enregistr\u00e9e ou en cours d'enregistrement dans la m\u00eame classe ou dans une classe apparent\u00e9e (par exemple, \u201c Starbake \u201d par rapport \u00e0 \u201c Starbucks \u201d).<\/li>\n\n\n\n<li><strong>Protection interclasses des marques notoires :<\/strong>\u00a0Utiliser une marque notoire dans une autre cat\u00e9gorie (par exemple, utiliser \u201c Coca-Cola \u201d pour des v\u00eatements alors que cette marque est d\u00e9j\u00e0 c\u00e9l\u00e8bre dans le domaine des boissons).<\/li>\n\n\n\n<li><strong>Atteinte aux droits ant\u00e9rieurs :<\/strong>\u00a0Utilisation non autoris\u00e9e des droits d'auteur, d'un dessin ou mod\u00e8le, d'un portrait ou du nom d'un tiers (par exemple, utiliser le nom de Yao Ming sans autorisation).<\/li>\n\n\n\n<li><strong>D\u00e9p\u00f4t de mauvaise foi :<\/strong>\u00a0Les demandes soumises dans une intention malveillante, notamment :\n<ul class=\"wp-block-list\">\n<li><em>Accaparement de marques :<\/em>\u00a0Enregistrement d'une marque \u00e9trang\u00e8re non encore enregistr\u00e9e en Chine<\/li>\n\n\n\n<li><em>Accumulation compulsive :<\/em>\u00a0Enregistrement de marques \u00e0 des fins exclusives de revente, sans intention de les utiliser<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Absolute_Grounds_for_Refusal\"><\/span>Motifs absolus de refus<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit de d\u00e9fauts inh\u00e9rents \u00e0 la marque elle-m\u00eame, ind\u00e9pendamment de tout droit de tiers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Absence de caract\u00e8re distinctif :<\/strong>\u00a0La marque est trop g\u00e9n\u00e9rique (par exemple, \u201c Aspirine \u201d pour un m\u00e9dicament) ou purement descriptive (par exemple, \u201c Sweet \u201d pour des g\u00e2teaux) et ne permet pas de distinguer les produits ou services.<\/li>\n\n\n\n<li><strong>Impact social n\u00e9gatif :<\/strong>\u00a0Les marques contenant des termes offensants ou pr\u00e9judiciables \u00e0 la soci\u00e9t\u00e9 (par exemple, \u201c Gangster \u201d, \u201c Thug \u201d).<\/li>\n\n\n\n<li><strong>Termes pr\u00eatant \u00e0 confusion :<\/strong>\u00a0Les mentions qui induisent les consommateurs en erreur (par exemple, le terme \u201c bio \u201d utilis\u00e9 sans certification pour les fruits).<\/li>\n\n\n\n<li><strong>Manque de sensibilit\u00e9 \u00e0 l'\u00e9gard des croyances religieuses ou des cultures :<\/strong>\u00a0Utilisation directe de symboles religieux (par exemple, statues de Bouddha, croix) sans autorisation appropri\u00e9e.<\/li>\n\n\n\n<li><strong>Utilisation des symboles nationaux :<\/strong>\u00a0Drapeaux nationaux, embl\u00e8mes ou noms d'organisations internationales sans autorisation.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Re-Examination_Process\"><\/span>Proc\u00e9dure de r\u00e9examen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les demandeurs dont la demande a \u00e9t\u00e9 rejet\u00e9e peuvent demander \u00e0 la CNIPA de r\u00e9examiner cette d\u00e9cision. La proc\u00e9dure de r\u00e9examen :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doit \u00eatre d\u00e9pos\u00e9 dans un d\u00e9lai de\u00a0<strong>15 jours<\/strong>\u00a0\u00e0 compter de la r\u00e9ception de l'avis de refus<\/li>\n\n\n\n<li>Cela prend environ\u00a0<strong>9 mois<\/strong>\u00a0pour que la CNIPA rende une d\u00e9cision de r\u00e9examen (art. 34)<\/li>\n\n\n\n<li>Si la demande de r\u00e9examen est \u00e9galement rejet\u00e9e, le demandeur peut introduire un recours administratif aupr\u00e8s du tribunal de la propri\u00e9t\u00e9 intellectuelle de P\u00e9kin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Opposition_in_China\"><\/span>Opposition aux marques en Chine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois qu'une demande a \u00e9t\u00e9 approuv\u00e9e par le CNIPA, elle est publi\u00e9e pour une&nbsp;<strong>D\u00e9lai d'opposition de trois mois<\/strong>. Pendant ce d\u00e9lai, toute partie int\u00e9ress\u00e9e peut former opposition afin d'emp\u00eacher l'enregistrement de la marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grounds_for_Opposition\"><\/span>Motifs d'opposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En vertu de la loi chinoise sur les marques, une opposition peut \u00eatre form\u00e9e pour les motifs suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Article 30 :<\/strong>\u00a0Similitude avec des marques d\u00e9j\u00e0 enregistr\u00e9es ou publi\u00e9es<\/li>\n\n\n\n<li><strong>Article 31 :<\/strong>\u00a0Similitude avec des marques d\u00e9j\u00e0 d\u00e9pos\u00e9es (en instance)<\/li>\n\n\n\n<li><strong>Article 32 :<\/strong>\u00a0Violation de droits ant\u00e9rieurs (dessins et mod\u00e8les, droits d'auteur, portraits) ou utilisation non autoris\u00e9e d'une marque existante appartenant \u00e0 un tiers<\/li>\n\n\n\n<li><strong>Article 15 :<\/strong>\u00a0Usurpation par une partie avec laquelle il existait auparavant une relation (agent, distributeur, partenaire commercial)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d'informations, consultez le texte int\u00e9gral du&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\">Droit chinois des marques<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Responding_to_Opposition\"><\/span>R\u00e9pondre \u00e0 l'opposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre demande fait l'objet d'une opposition, vous devez y r\u00e9pondre dans un d\u00e9lai de&nbsp;<strong>30 jours<\/strong>&nbsp;en soumettant des \u00e9l\u00e9ments de preuve et des contre-arguments \u00e0 la CNIPA. Les r\u00e9ponses efficaces comprennent g\u00e9n\u00e9ralement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preuves d'une utilisation ant\u00e9rieure et d'une pr\u00e9sence sur le march\u00e9<\/li>\n\n\n\n<li>Preuve du caract\u00e8re distinctif et de la notori\u00e9t\u00e9 aupr\u00e8s des consommateurs<\/li>\n\n\n\n<li>Arguments permettant de distinguer la marque de celle de l\u2019opposant<\/li>\n\n\n\n<li>Preuve de la mauvaise foi de la partie adverse (le cas \u00e9ch\u00e9ant)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duration_of_Opposition\"><\/span>Dur\u00e9e de l'opposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La proc\u00e9dure d'opposition dure g\u00e9n\u00e9ralement&nbsp;<strong>12 mois<\/strong>&nbsp;\u00e0 compter de la date de publication (art. 35). Si l'opposition est rejet\u00e9e, la marque est enregistr\u00e9e. Si l'opposition est accueillie, la demande est rejet\u00e9e et le d\u00e9posant peut former un recours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invalidation_of_Trademarks\"><\/span>Invalidation des marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame apr\u00e8s l'enregistrement d'une marque, des tiers ou la CNIPA peuvent engager une proc\u00e9dure&nbsp;<strong>proc\u00e9dure d'annulation<\/strong>&nbsp;pour faire d\u00e9clarer l'enregistrement nul. La nullit\u00e9 peut \u00eatre demand\u00e9e pour les m\u00eames motifs que l'opposition, mais elle s'applique aux marques d\u00e9j\u00e0 enregistr\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Rules_for_Invalidation\"><\/span>Principales r\u00e8gles en mati\u00e8re d'annulation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9lai :<\/strong>\u00a0Il est pr\u00e9f\u00e9rable de demander l'annulation dans un d\u00e9lai de\u00a0<strong>5 ans<\/strong>\u00a0\u00e0 compter de la date d'enregistrement. En ce qui concerne les marques notoires ou les d\u00e9p\u00f4ts effectu\u00e9s de mauvaise foi, il n'y a pas de d\u00e9lai.<\/li>\n\n\n\n<li><strong>Motifs :<\/strong>\u00a0Similitude avec des marques ant\u00e9rieures, absence de caract\u00e8re distinctif, motifs absolus (risque de tromperie, impact social n\u00e9gatif) ou d\u00e9p\u00f4t de mauvaise foi.<\/li>\n\n\n\n<li><strong>Dur\u00e9e :<\/strong>\u00a0La proc\u00e9dure d'invalidation prend g\u00e9n\u00e9ralement\u00a0<strong>12 mois<\/strong>\u00a0\u00e0 compter de la date de la demande (art. 45).<\/li>\n\n\n\n<li><strong>Effet :<\/strong>\u00a0En cas de nullit\u00e9, la marque est r\u00e9put\u00e9e n'avoir jamais \u00e9t\u00e9 enregistr\u00e9e (effet r\u00e9troactif).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cancellation_of_Trademarks\"><\/span>Annulation des marques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ind\u00e9pendamment de l'invalidation,&nbsp;<strong>annulation<\/strong>&nbsp;(\u00e9galement appel\u00e9e \u00ab radiation pour non-usage \u00bb) peut \u00eatre demand\u00e9e par toute personne si une marque d\u00e9pos\u00e9e a&nbsp;<strong>n'a pas \u00e9t\u00e9 utilis\u00e9 en Chine pendant trois ann\u00e9es cons\u00e9cutives<\/strong>&nbsp;\u00e0 partir de la date d'enregistrement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Rules_for_Cancellation\"><\/span>Principales r\u00e8gles en mati\u00e8re d'annulation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Terrain :<\/strong>\u00a0Non-utilisation pendant trois ann\u00e9es cons\u00e9cutives (art. 49). Il incombe au titulaire de la marque d'apporter la preuve de l'usage.<\/li>\n\n\n\n<li><strong>Justificatifs d'utilisation accept\u00e9s :<\/strong>\u00a0Les contrats de vente, les factures, les supports publicitaires, les emballages de produits et le mat\u00e9riel d'exposition montrent que la marque est utilis\u00e9e dans le commerce en Chine.<\/li>\n\n\n\n<li><strong>Dur\u00e9e :<\/strong>\u00a0La proc\u00e9dure d'annulation prend g\u00e9n\u00e9ralement\u00a0<strong>9 mois<\/strong>\u00a0\u00e0 compter de la date de la demande (art. 49).<\/li>\n\n\n\n<li><strong>R\u00e9examen :<\/strong>\u00a0Chacune des parties peut demander le r\u00e9examen de la d\u00e9cision d'annulation, ce qui prend encore\u00a0<strong>9 mois<\/strong>\u00a0(art. 54).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Distinction importante :<\/strong>&nbsp;<em>Invalidation<\/em>&nbsp;remet en cause la validit\u00e9 de la marque elle-m\u00eame (elle n'aurait jamais d\u00fb \u00eatre enregistr\u00e9e).&nbsp;<em>Annulation<\/em>&nbsp;conteste l'utilisation continue d'une marque valablement enregistr\u00e9e (celle-ci a \u00e9t\u00e9 enregistr\u00e9e mais a fait l'objet d'un abandon).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pro_Tips_for_Successful_Trademark_Registration\"><\/span>Conseils de professionnels pour r\u00e9ussir l'enregistrement d'une marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>D\u00e9posez votre demande suffisamment t\u00f4t, avant de vous implanter sur le march\u00e9 chinois.<\/strong>\u00a0Le syst\u00e8me chinois de \u00ab premier d\u00e9posant \u00bb fait du \u00ab squattage \u00bb des marques une menace bien r\u00e9elle. D\u00e9posez votre marque avant de lancer vos produits, de participer \u00e0 des salons professionnels ou m\u00eame d'annoncer vos projets en Chine.<\/li>\n\n\n\n<li><strong>Enregistrez \u00e0 la fois votre nom en anglais et sa translitt\u00e9ration en chinois.<\/strong>\u00a0Les marques \u00e9trang\u00e8res sont particuli\u00e8rement expos\u00e9es aux risque de cybersquattage, les cyber-squatteurs enregistrant la version chinoise de leur nom. Il est donc conseill\u00e9 d'enregistrer \u00e0 la fois la marque d'origine et son \u00e9quivalent chinois.<\/li>\n\n\n\n<li><strong>Effectuer une recherche exhaustive avant le d\u00e9p\u00f4t.<\/strong>\u00a0V\u00e9rifiez non seulement les marques identiques, mais aussi les similitudes phon\u00e9tiques et visuelles, les translitt\u00e9rations chinoises et les marques relevant de plusieurs classes de la classification de Nice.<\/li>\n\n\n\n<li><strong>D\u00e9poser une demande dans toutes les classes concern\u00e9es.<\/strong>\u00a0La Chine applique le syst\u00e8me de classification de Nice (45 classes). D\u00e9posez votre marque dans toutes les classes pertinentes pour votre activit\u00e9 actuelle et future afin d'emp\u00eacher vos concurrents de l'enregistrer dans d'autres classes.<\/li>\n\n\n\n<li><strong>Conservez les justificatifs d'utilisation.<\/strong>\u00a0Si votre marque fait l'objet d'une proc\u00e9dure de radiation pour non-utilisation, vous devrez prouver qu'elle est utilis\u00e9e en Chine. Conservez les documents relatifs aux ventes, \u00e0 la publicit\u00e9, \u00e0 la participation \u00e0 des salons et \u00e0 l'emballage des produits.<\/li>\n\n\n\n<li><strong>Suivre la publication du Journal des marques.<\/strong>\u00a0Consultez r\u00e9guli\u00e8rement les publications de la CNIPA pour rep\u00e9rer les marques susceptibles d'entrer en conflit avec la v\u00f4tre, et d\u00e9posez vos oppositions dans le d\u00e9lai de trois mois.<\/li>\n\n\n\n<li><strong>Envisagez le Syst\u00e8me de Madrid pour une protection dans plusieurs pays.<\/strong>\u00a0Si vous avez besoin d'une protection dans au moins trois pays, dont la Chine, il peut s'av\u00e9rer plus avantageux financi\u00e8rement de d\u00e9poser une seule demande internationale aupr\u00e8s de l'OMPI.<\/li>\n\n\n\n<li><strong>Faites appel \u00e0 un avocat sp\u00e9cialis\u00e9 en droit des marques en Chine et exp\u00e9riment\u00e9.<\/strong>\u00a0Pour s\u2019y retrouver dans les proc\u00e9dures de la CNIPA, r\u00e9pondre aux notifications de l\u2019office et g\u00e9rer les oppositions, il est indispensable de poss\u00e9der une connaissance approfondie du droit et de la pratique chinois en mati\u00e8re de marques.<\/li>\n\n\n\n<li><strong>Renouvelez votre abonnement \u00e0 temps.<\/strong>\u00a0Les enregistrements de marques sont valables 10 ans et doivent \u00eatre renouvel\u00e9s dans les 12 mois pr\u00e9c\u00e9dant leur expiration (un d\u00e9lai de gr\u00e2ce de 6 mois est pr\u00e9vu). Programmez des rappels pour \u00e9viter toute expiration.<\/li>\n\n\n\n<li><strong>Enregistrer les licences et les cessions.<\/strong>\u00a0Si vous conc\u00e9dez une licence ou c\u00e9dez votre marque, faites enregistrer cette modification aupr\u00e8s de la CNIPA afin de pr\u00e9server sa force juridique en Chine.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Questions fr\u00e9quemment pos\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789520535706\"><strong class=\"schema-faq-question\">Combien de temps faut-il pour enregistrer une marque en Chine ?<\/strong> <p class=\"schema-faq-answer\">L'enregistrement d'une marque en Chine prend g\u00e9n\u00e9ralement\u00a0<strong>12 mois<\/strong>\u00a0du d\u00e9p\u00f4t \u00e0 la d\u00e9livrance du certificat. Ce d\u00e9lai comprend environ 9 mois pour l'examen par la CNIPA et 3 mois pour la publication et la p\u00e9riode d'opposition. Si une opposition est form\u00e9e ou si un r\u00e9examen est demand\u00e9, la proc\u00e9dure peut se prolonger de 9 \u00e0 12 mois suppl\u00e9mentaires.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520656717\"><strong class=\"schema-faq-question\">Les demandeurs \u00e9trangers peuvent-ils d\u00e9poser une marque directement en Chine ?<\/strong> <p class=\"schema-faq-answer\">Non. Les d\u00e9posants \u00e9trangers (personnes physiques et morales n\u2019ayant ni domicile ni \u00e9tablissement en Chine) doivent effectuer leur d\u00e9p\u00f4t par l\u2019interm\u00e9diaire d\u2019un cabinet chinois sp\u00e9cialis\u00e9 dans les marques, agr\u00e9\u00e9 par le CNIPA. Les ressortissants chinois et les entit\u00e9s disposant d\u2019un \u00e9tablissement en Chine peuvent effectuer leur d\u00e9p\u00f4t directement. Les d\u00e9posants \u00e9trangers peuvent \u00e9galement recourir au syst\u00e8me de Madrid pour d\u00e9signer la Chine comme extension territoriale dans leur demande internationale.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520689863\"><strong class=\"schema-faq-question\">Quels sont les frais officiels li\u00e9s \u00e0 l'enregistrement d'une marque en Chine ?<\/strong> <p class=\"schema-faq-answer\">Frais du CNIPA\u00a0<strong>300 RMB par cours<\/strong>\u00a0pour un maximum de 10 \u00e9l\u00e9ments (produits\/services). Chaque \u00e9l\u00e9ment suppl\u00e9mentaire au-del\u00e0 de 10 co\u00fbte 30 RMB. Les frais de renouvellement s\u2019\u00e9l\u00e8vent \u00e0 500 RMB par classe et sont dus tous les 10 ans. Les honoraires factur\u00e9s par les agences sp\u00e9cialis\u00e9es en marques varient en fonction du prestataire et de la complexit\u00e9 de la demande.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520702880\"><strong class=\"schema-faq-question\">La Chine applique-t-elle un syst\u00e8me d'enregistrement des marques fond\u00e9 sur le principe du \u00ab premier d\u00e9posant \u00bb ou sur celui du \u00ab premier utilisateur \u00bb ?<\/strong> <p class=\"schema-faq-answer\">La Chine utilise un\u00a0<strong>syst\u00e8me du \u00ab premier d\u00e9posant \u00bb<\/strong>, ce qui signifie que le premier d\u00e9posant \u00e0 d\u00e9poser une marque aupr\u00e8s de la CNIPA obtient g\u00e9n\u00e9ralement des droits exclusifs. Ce principe diff\u00e8re des syst\u00e8mes fond\u00e9s sur le principe du \u00ab premier utilisateur \u00bb, comme c'est le cas aux \u00c9tats-Unis. Il est donc essentiel de d\u00e9poser sa marque le plus t\u00f4t possible : tout retard dans l'enregistrement peut entra\u00eener un \u00ab squattage \u00bb de marque, c'est-\u00e0-dire qu'un tiers enregistre votre nom de marque avant vous.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520766537\"><strong class=\"schema-faq-question\">Qu'est-ce que le syst\u00e8me de Madrid et puis-je l'utiliser pour la Chine ?<\/strong> <p class=\"schema-faq-answer\">Le syst\u00e8me de Madrid est un m\u00e9canisme international de d\u00e9p\u00f4t de marques g\u00e9r\u00e9 par l'OMPI. Si votre pays d'origine est membre du Protocole de Madrid, vous pouvez d\u00e9signer la Chine comme extension territoriale dans votre demande internationale. Cette solution s'av\u00e8re plus efficace si vous souhaitez obtenir une protection en\u00a0<strong>3 pays ou plus<\/strong>\u00a0y compris la Chine.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521034843\"><strong class=\"schema-faq-question\">Une demande d'enregistrement de marque peut-elle faire l'objet d'une opposition en Chine ?<\/strong> <p class=\"schema-faq-answer\">Oui. Une fois qu'une demande a \u00e9t\u00e9 approuv\u00e9e par le CNIPA, elle est publi\u00e9e pour une\u00a0<strong>D\u00e9lai d'opposition de trois mois<\/strong>. Toute partie int\u00e9ress\u00e9e peut former opposition pour des motifs tels que la similitude avec des marques ant\u00e9rieures, la violation de droits ant\u00e9rieurs (dessins et mod\u00e8les, droits d\u2019auteur) ou un d\u00e9p\u00f4t de mauvaise foi (par exemple, en cas de \u00ab squatting \u00bb). La proc\u00e9dure d\u2019opposition dure g\u00e9n\u00e9ralement 12 mois \u00e0 compter de la date de publication.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521052843\"><strong class=\"schema-faq-question\">Que se passe-t-il si ma demande d'enregistrement de marque en Chine est rejet\u00e9e ?<\/strong> <p class=\"schema-faq-answer\">Si votre demande est rejet\u00e9e, vous pouvez demander un r\u00e9examen par le CNIPA dans un d\u00e9lai de\u00a0<strong>15 jours<\/strong>\u00a0\u00e0 compter de la r\u00e9ception de l'avis de refus. La proc\u00e9dure de r\u00e9examen dure g\u00e9n\u00e9ralement 9 mois. Vous devez r\u00e9pondre aux objections sp\u00e9cifiques formul\u00e9es par l'examinateur et pr\u00e9senter des arguments ou des \u00e9l\u00e9ments de preuve. Si le r\u00e9examen est \u00e9galement rejet\u00e9, vous pouvez introduire un recours administratif aupr\u00e8s du tribunal de la propri\u00e9t\u00e9 intellectuelle de P\u00e9kin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521085391\"><strong class=\"schema-faq-question\">Une marque chinoise enregistr\u00e9e peut-elle \u00eatre radi\u00e9e ou d\u00e9clar\u00e9e nulle ?<\/strong> <p class=\"schema-faq-answer\">Oui. Une marque d\u00e9pos\u00e9e peut \u00eatre\u00a0<strong>invalid\u00e9<\/strong>\u00a0par des tiers pour des motifs similaires \u00e0 ceux justifiant une opposition (similitude, absence de caract\u00e8re distinctif, mauvaise foi), de pr\u00e9f\u00e9rence dans un d\u00e9lai de 5 ans \u00e0 compter de l'enregistrement. En outre, toute personne peut demander\u00a0<strong>annulation<\/strong>\u00a0si la marque n'a pas \u00e9t\u00e9 utilis\u00e9e en Chine pendant trois ann\u00e9es cons\u00e9cutives. La proc\u00e9dure d'invalidation dure g\u00e9n\u00e9ralement 12 mois ; la proc\u00e9dure de radiation prend environ 9 mois.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521115298\"><strong class=\"schema-faq-question\">Comment puis-je v\u00e9rifier si ma marque est disponible en Chine ?<\/strong> <p class=\"schema-faq-answer\">Vous pouvez effectuer une recherche dans la base de donn\u00e9es des marques de l'Office chinois de la propri\u00e9t\u00e9 intellectuelle (CNIPA) \u00e0 l'adresse suivante :\u00a0<strong>sbj.cnipa.gov.cn<\/strong>. Le CNIPA propose \u00e9galement une fonction de recherche d'images bas\u00e9e sur l'intelligence artificielle pour les marques figuratives. Une recherche exhaustive pr\u00e9alable au d\u00e9p\u00f4t doit permettre de v\u00e9rifier l'existence de marques identiques, de similitudes phon\u00e9tiques et de logos visuellement similaires dans toutes les classes pertinentes de la classification de Nice. Nous recommandons vivement de faire appel \u00e0 un avocat sp\u00e9cialis\u00e9 en droit des marques en Chine pour b\u00e9n\u00e9ficier d'une analyse professionnelle des r\u00e9sultats de recherche.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521182226\"><strong class=\"schema-faq-question\">Quelle est la dur\u00e9e de protection d'une marque en Chine ?<\/strong> <p class=\"schema-faq-answer\">Une marque d\u00e9pos\u00e9e en Chine est valable pendant\u00a0<strong>10 ans<\/strong>\u00a0\u00e0 compter de la date d'enregistrement. Il peut \u00eatre renouvel\u00e9 ind\u00e9finiment pour des p\u00e9riodes successives de 10 ans moyennant le paiement d'une redevance de renouvellement de\u00a0<strong>500 RMB par cours<\/strong>. La demande de renouvellement doit \u00eatre d\u00e9pos\u00e9e au plus tard 12 mois avant la date d'expiration, un d\u00e9lai de gr\u00e2ce de 6 mois \u00e9tant pr\u00e9vu.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References_and_Further_Reading\"><\/span>R\u00e9f\u00e9rences et lectures compl\u00e9mentaires<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cnipa.gov.cn\/\">Administration nationale chinoise de la propri\u00e9t\u00e9 intellectuelle (CNIPA) \u2014 Site officiel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wipo.int\/portal\/en\/index.html\">OMPI \u2014 Syst\u00e8me de Madrid<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\">Loi chinoise sur les marques \u2014 Texte int\u00e9gral<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/tm-official-fee\/\">Frais de d\u00e9p\u00f4t de marque en Chine \u2014 Ventilation d\u00e9taill\u00e9e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\">Calculateur de frais de d\u00e9p\u00f4t de marque<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\">Recherche d'images bas\u00e9e sur l'IA de la CNIPA pour les recherches de marques<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/calculating-trademark-rejection-review-deadlines-in-china-focus-on-electronic-delivery\/\">Calcul des d\u00e9lais de r\u00e9examen des refus d'enregistrement de marques en Chine<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Nos avocats sp\u00e9cialis\u00e9s en propri\u00e9t\u00e9 intellectuelle, forts d'une grande exp\u00e9rience, prennent en charge l'ensemble du processus d'enregistrement des marques, depuis la recherche pr\u00e9alable au d\u00e9p\u00f4t jusqu'au d\u00e9p\u00f4t de la demande, en passant par la d\u00e9fense en cas d'opposition et la gestion des renouvellements. Nous accompagnons des clients internationaux partout dans le monde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/fr\/en\/contact\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-1024x349.png\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-980x334.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-480x164.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez le syst\u00e8me chinois des marques, notamment les types de marques, la proc\u00e9dure d'enregistrement, les taxes officielles, les documents requis, les proc\u00e9dures d'opposition et d'invalidation, ainsi que des conseils juridiques \u00e0 l'intention des d\u00e9posants \u00e9trangers et locaux.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Registration in China: Process, Costs &amp; 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He has over 10 years of experience in intellectual property law, advising foreign companies, inventors, brand owners, and international businesses on patents, trademarks, copyrights, trade secrets, IP enforcement, and litigation in China. He has handled hundreds of IP matters and more than 100 IP cases before Chinese courts, CNIPA, and other enforcement platforms. 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This makes early filing critical\u2014delaying registration can result in trademark squatting, where another party registers your brand name before you do.\",\"inLanguage\":\"fr-FR\"},\"inLanguage\":\"fr-FR\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520766537\",\"position\":5,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520766537\",\"name\":\"What is the Madrid System and can I use it for China?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Madrid System is an international trademark filing mechanism administered by WIPO. If your home country is a member of the Madrid Protocol, you can designate China as a territorial extension in your international application. 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Il poss\u00e8de plus de 10 ans d\u2019exp\u00e9rience en droit de la propri\u00e9t\u00e9 intellectuelle et conseille des entreprises \u00e9trang\u00e8res, des inventeurs, des titulaires de marques et des soci\u00e9t\u00e9s internationales sur les brevets, les marques, les droits d\u2019auteur, les secrets d\u2019affaires, la protection de la propri\u00e9t\u00e9 intellectuelle et les litiges en Chine. Il a trait\u00e9 des centaines de dossiers li\u00e9s \u00e0 la propri\u00e9t\u00e9 intellectuelle et plus de 100 affaires devant les tribunaux chinois, l\u2019Office national chinois de la propri\u00e9t\u00e9 intellectuelle (CNIPA) et d\u2019autres instances charg\u00e9es de faire respecter les droits de propri\u00e9t\u00e9 intellectuelle. Jimmy est titulaire d\u2019un master en droit de la propri\u00e9t\u00e9 intellectuelle et d\u2019une licence en biochimie.","sameAs":["https:\/\/www.linkedin.com\/in\/jimmy-yang-lawyer\/"]},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520535706","position":1,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520535706","name":"Combien de temps faut-il pour enregistrer une marque en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trademark registration in China typically takes\u00a0<strong>12 months<\/strong>\u00a0from filing to certificate issuance. This includes approximately 9 months for CNIPA examination and 3 months for the publication and opposition period. If opposition is filed or re-examination is requested, the process can extend by 9-12 additional months.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520656717","position":2,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520656717","name":"Les demandeurs \u00e9trangers peuvent-ils d\u00e9poser une marque directement en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. Foreign applicants (individuals and entities without a domicile or business presence in China) must file through a registered Chinese trademark agency authorized by CNIPA. Chinese nationals and entities with a presence in China can file directly. Foreign applicants can also use the Madrid System to designate China as a territorial extension in their international application.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520689863","position":3,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520689863","name":"Quels sont les frais officiels li\u00e9s \u00e0 l'enregistrement d'une marque en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"CNIPA charges\u00a0<strong>RMB 300 per class<\/strong>\u00a0for up to 10 items (goods\/services). Each additional item beyond 10 costs RMB 30. Renewal fees are RMB 500 per class, payable every 10 years. Professional fees charged by trademark agencies vary depending on the service provider and complexity of the application.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520702880","position":4,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520702880","name":"La Chine applique-t-elle un syst\u00e8me d'enregistrement des marques fond\u00e9 sur le principe du \u00ab premier d\u00e9posant \u00bb ou sur celui du \u00ab premier utilisateur \u00bb ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"China uses a\u00a0<strong>first-to-file system<\/strong>, meaning the first applicant to file a mark with CNIPA generally obtains exclusive rights. This is different from first-to-use systems like the United States. This makes early filing critical\u2014delaying registration can result in trademark squatting, where another party registers your brand name before you do.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520766537","position":5,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520766537","name":"Qu'est-ce que le syst\u00e8me de Madrid et puis-je l'utiliser pour la Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Madrid System is an international trademark filing mechanism administered by WIPO. If your home country is a member of the Madrid Protocol, you can designate China as a territorial extension in your international application. This is more efficient if you seek protection in\u00a0<strong>3 or more countries<\/strong>\u00a0including China.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521034843","position":6,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521034843","name":"Une demande d'enregistrement de marque peut-elle faire l'objet d'une opposition en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. After CNIPA approves an application, it is published for a\u00a0<strong>3-month opposition period<\/strong>. Any interested party can file an opposition on grounds such as similarity to earlier marks, infringement of prior rights (design, copyright), or bad faith filing (e.g., squatting). The opposition process typically takes 12 months from the publication date.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521052843","position":7,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521052843","name":"Que se passe-t-il si ma demande d'enregistrement de marque en Chine est rejet\u00e9e ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If your application is refused, you can request a re-examination by CNIPA within\u00a0<strong>15 days<\/strong>\u00a0of receiving the refusal notice. The re-examination process typically takes 9 months. You should address the examiner's specific objections and provide arguments or evidence. If re-examination is also refused, you can file an administrative lawsuit with the Beijing Intellectual Property Court.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521085391","position":8,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521085391","name":"Une marque chinoise enregistr\u00e9e peut-elle \u00eatre radi\u00e9e ou d\u00e9clar\u00e9e nulle ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. A registered trademark can be\u00a0<strong>invalidated<\/strong>\u00a0by third parties on grounds similar to opposition (similarity, lack of distinctiveness, bad faith), preferably within 5 years of registration. Additionally, anyone can request\u00a0<strong>cancellation<\/strong>\u00a0if the trademark has not been used in China for 3 consecutive years. Invalidation typically takes 12 months; cancellation takes approximately 9 months.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521115298","position":9,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521115298","name":"Comment puis-je v\u00e9rifier si ma marque est disponible en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can search CNIPA's trademark database at\u00a0<strong>sbj.cnipa.gov.cn<\/strong>. CNIPA also offers an AI-powered image search function for figurative marks. A comprehensive pre-filing search should check identical marks, phonetic similarities, and visually similar logos across all relevant Nice Classification classes. We strongly recommend working with a Chinese trademark attorney for professional search analysis.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521182226","position":10,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521182226","name":"Quelle est la dur\u00e9e de protection d'une marque en Chine ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A registered trademark in China is valid for\u00a0<strong>10 years<\/strong>\u00a0from the date of registration. It can be renewed indefinitely for subsequent 10-year periods by paying a renewal fee of\u00a0<strong>RMB 500 per class<\/strong>. The renewal application should be filed within 12 months before the expiry date, with a 6-month grace period available.","inLanguage":"fr-FR"},"inLanguage":"fr-FR"}]}},"modified_by":"Jimmy Yang","jetpack-related-posts":[{"id":436,"url":"https:\/\/www.gbaiplawyer.com\/fr\/tm-official-fee\/","url_meta":{"origin":428,"position":0},"title":"Frais de d\u00e9p\u00f4t des demandes de marques chinoises","author":"Jimmy Yang","date":"2022-09-27","format":false,"excerpt":"Informations d\u00e9taill\u00e9es sur les taxes officielles pour l'enregistrement d'une marque en Chine, y compris les frais de d\u00e9p\u00f4t, de renouvellement et autres frais connexes.","rel":"","context":"Dans &quot;BLOG&quot;","block_context":{"text":"BLOG","link":"https:\/\/www.gbaiplawyer.com\/fr\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png","width":350,"height":200,"srcset":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 1x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 1.5x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 2x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 3x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 4x"},"classes":[]},{"id":787,"url":"https:\/\/www.gbaiplawyer.com\/fr\/how-to-enter-pct-national-phase-in-china\/","url_meta":{"origin":428,"position":1},"title":"Comment entrer dans la phase nationale du PCT en Chine ?","author":"Jimmy Yang","date":"2023-08-15","format":false,"excerpt":"D\u00e9couvrez comment entrer dans la phase nationale du PCT en Chine : d\u00e9lais, documents requis, traductions en chinois, taxes et erreurs courantes.","rel":"","context":"Dans &quot;BLOG&quot;","block_context":{"text":"BLOG","link":"https:\/\/www.gbaiplawyer.com\/fr\/category\/blog\/"},"img":{"alt_text":"The Flowchart of PCT","src":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif","width":350,"height":200,"srcset":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 1x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 1.5x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 2x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 3x"},"classes":[]},{"id":4353,"url":"https:\/\/www.gbaiplawyer.com\/fr\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/","url_meta":{"origin":428,"position":2},"title":"Le CNIPA lance une fonction de \u201c recherche par image \u201d bas\u00e9e sur l'IA pour les recherches de marques","author":"Jimmy Yang","date":"2026-05-22","format":false,"excerpt":"Le 22 mai, l'Office des marques de l'Administration nationale chinoise de la propri\u00e9t\u00e9 intellectuelle (\u201c CNIPA \u201d) a officiellement lanc\u00e9 une nouvelle fonctionnalit\u00e9 de \u201c recherche par image \u201d sur le syst\u00e8me de recherche en ligne de marques du R\u00e9seau chinois des marques. 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