{"id":428,"date":"2022-09-22T22:13:06","date_gmt":"2022-09-22T14:13:06","guid":{"rendered":"https:\/\/www.gbaiplawyer.com\/?page_id=428"},"modified":"2026-09-16T09:16:08","modified_gmt":"2026-09-16T01:16:08","slug":"chinese-trademark-overview","status":"publish","type":"post","link":"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/","title":{"rendered":"Registo de marcas na China: Guia completo sobre o processo e os custos (2026)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar o \u00edndice\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Key_Takeaways\" >Pontos-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Types_of_Trademarks_in_China\" >Tipos de marcas registadas na China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Filing_Routes_Domestic_Filing_vs_Madrid_System\" >Vias de registo: Registo nacional vs. Sistema de Madrid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Costs_of_Trademark_Registration_in_China\" >Custos do registo de marcas na China<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Required_Documents_Checklist\" >Lista de verifica\u00e7\u00e3o dos documentos necess\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Trademark_Registration_Process_Step_by_Step\" >Processo de registo de marcas, passo a passo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Step_1_Pre-filing_Trademark_Search\" >Passo 1: Pesquisa de marcas registadas antes do registo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Step_2_Filing_the_Application\" >Passo 2: Apresenta\u00e7\u00e3o do pedido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Step_3_CNIPA_Formal_and_Substantive_Examination\" >Passo 3: Exame formal e de m\u00e9rito da CNIPA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Step_4_Publication_and_Registration\" >Passo 4: Publica\u00e7\u00e3o e registo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Common_Reasons_for_Trademark_Refusal\" >Raz\u00f5es comuns para a recusa de uma marca registada<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Relative_Grounds_for_Refusal\" >Motivos relativos para recusa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Absolute_Grounds_for_Refusal\" >Motivos absolutos de recusa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Re-Examination_Process\" >Processo de reavalia\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Trademark_Opposition_in_China\" >Oposi\u00e7\u00e3o \u00e0 marca registada na China<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Grounds_for_Opposition\" >Motivos de oposi\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Responding_to_Opposition\" >Responder \u00e0 oposi\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Duration_of_Opposition\" >Dura\u00e7\u00e3o da oposi\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Invalidation_of_Trademarks\" >Invalida\u00e7\u00e3o de marcas registadas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Key_Rules_for_Invalidation\" >Regras fundamentais para a invalida\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Cancellation_of_Trademarks\" >Anula\u00e7\u00e3o de marcas registadas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Key_Rules_for_Cancellation\" >Regras fundamentais para o cancelamento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Pro_Tips_for_Successful_Trademark_Registration\" >Dicas de profissionais para um registo de marca de sucesso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#Frequently_Asked_Questions\" >Perguntas mais frequentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-trademark-overview\/#References_and_Further_Reading\" >Refer\u00eancias e leituras complementares<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Pontos-chave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A China utiliza um sistema de \u00abprimeiro a registar\u00bb:<\/strong>\u00a0O primeiro requerente a registar uma marca junto da CNIPA obt\u00e9m, em geral, direitos exclusivos, pelo que o registo atempado \u00e9 fundamental.<\/li>\n\n\n\n<li><strong>O registo demora aproximadamente 12 meses:<\/strong>\u00a09 meses para a an\u00e1lise pela CNIPA + 3 meses para a publica\u00e7\u00e3o e a oposi\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>As taxas oficiais s\u00e3o de 300 RMB por aula<\/strong>\u00a0(at\u00e9 10 itens), com 30 RMB por cada item adicional; a renova\u00e7\u00e3o custa 500 RMB por classe a cada 10 anos.<\/li>\n\n\n\n<li><strong>Os requerentes estrangeiros devem recorrer a uma ag\u00eancia chinesa registada especializada em marcas registadas<\/strong>\u00a0ou apresentar o pedido atrav\u00e9s da extens\u00e3o territorial do Sistema de Madrid.<\/li>\n\n\n\n<li><strong>As marcas registadas podem ser invalidadas ou canceladas:<\/strong>\u00a0anula\u00e7\u00e3o no prazo de 5 anos por motivos espec\u00edficos; cancelamento se n\u00e3o for utilizada durante 3 anos consecutivos.<\/li>\n\n\n\n<li><strong>S\u00e3o reconhecidos seis tipos de marcas registadas:<\/strong>\u00a0marcas nominativas, marcas figurativas, marcas mistas, combina\u00e7\u00f5es de cores, marcas sonoras e marcas tridimensionais.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A China \u00e9 o maior mercado mundial de registo de marcas, sendo que a Administra\u00e7\u00e3o Nacional da Propriedade Intelectual da China (CNIPA) recebe mais de&nbsp;<strong>934 000 pedidos de registo de marcas em 2023<\/strong>&nbsp;por si s\u00f3 \u2014 mais do que qualquer outro pa\u00eds. O sistema de marcas registadas da China funciona com base num&nbsp;<strong>princ\u00edpio do \"first-to-file<\/strong>, o que significa que a primeira pessoa a registar uma marca obt\u00e9m, em geral, os direitos exclusivos, independentemente de quem a tenha utilizado primeiro. Isto torna o registo antecipado fundamental para qualquer marca que pretenda entrar no mercado chin\u00eas. Este guia abrange tudo o que precisa de saber: tipos de marcas registadas, vias de registo, custos, documentos necess\u00e1rios, o processo de an\u00e1lise da CNIPA, motivos de recusa, oposi\u00e7\u00e3o, invalida\u00e7\u00e3o, cancelamento e dicas pr\u00e1ticas para maximizar as suas hip\u00f3teses de sucesso no registo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Trademarks_in_China\"><\/span>Tipos de marcas registadas na China<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O sistema de marcas registadas da China, administrado pelo&nbsp;<a href=\"https:\/\/www.cnipa.gov.cn\/\">Administra\u00e7\u00e3o Nacional da Propriedade Intelectual da China (CNIPA)<\/a>, reconhece seis tipos de marcas registadas. Cada tipo protege um aspeto diferente da identidade da marca:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Tipo de marca registada<\/th><th class=\"has-text-align-left\" data-align=\"left\">Descri\u00e7\u00e3o<\/th><th class=\"has-text-align-left\" data-align=\"left\">Exemplo<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marcas de palavras<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Letras, n\u00fameros, palavras ou combina\u00e7\u00f5es destes elementos<\/td><td class=\"has-text-align-left\" data-align=\"left\">\u201cApple\u201d, \u201cIBM\u201d, \u201c7-Eleven\u201d<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marcas figurativas<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Log\u00f3tipos, s\u00edmbolos ou elementos de design gr\u00e1fico<\/td><td class=\"has-text-align-left\" data-align=\"left\">O \u00abswoosh\u00bb da Nike, os arcos dourados do McDonald\u2019s<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marcas de combina\u00e7\u00e3o<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Uma combina\u00e7\u00e3o de palavras e imagens<\/td><td class=\"has-text-align-left\" data-align=\"left\">Log\u00f3tipo da Coca-Cola com texto estilizado<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Combina\u00e7\u00f5es de cores<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Combina\u00e7\u00f5es espec\u00edficas de cores que caracterizam uma marca<\/td><td class=\"has-text-align-left\" data-align=\"left\">Esquema de cores castanho e dourado da UPS<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marcas de som<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Sons \u00fanicos associados a uma marca<\/td><td class=\"has-text-align-left\" data-align=\"left\">O rugido do le\u00e3o da MGM, o log\u00f3tipo de \u00e1udio da Intel<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Marcas 3D<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Formas tridimensionais ou embalagens distintas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Formato da garrafa da Coca-Cola, embalagem do Toblerone<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do tipo, todas as marcas registadas devem cumprir os&nbsp;<strong>requisito de car\u00e1ter distintivo<\/strong>&nbsp;nos termos da Lei Chinesa das Marcas \u2014 devem permitir distinguir os produtos ou servi\u00e7os de uma entidade dos de outras entidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Filing_Routes_Domestic_Filing_vs_Madrid_System\"><\/span>Vias de registo: Registo nacional vs. Sistema de Madrid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os requerentes disp\u00f5em de duas vias principais para a apresenta\u00e7\u00e3o de pedidos de registo de marcas na China. A escolha depende da nacionalidade do requerente, do n\u00famero de pa\u00edses em que se pretende obter prote\u00e7\u00e3o e de considera\u00e7\u00f5es estrat\u00e9gicas:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Fator<\/th><th class=\"has-text-align-left\" data-align=\"left\">Registo nacional (direto)<\/th><th class=\"has-text-align-left\" data-align=\"left\">Sistema de Madrid (Extens\u00e3o Territorial)<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Quem pode utilizar<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Cidad\u00e3os\/entidades chinesas; requerentes estrangeiros atrav\u00e9s de uma ag\u00eancia chinesa<\/td><td class=\"has-text-align-left\" data-align=\"left\">Candidatos provenientes de pa\u00edses signat\u00e1rios do Protocolo de Madrid<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Ideal para<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Registo num \u00fanico pa\u00eds (apenas na China)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Prote\u00e7\u00e3o em v\u00e1rios pa\u00edses (3 ou mais pa\u00edses, incluindo a China)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Reivindica\u00e7\u00e3o de prioridade<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Sim, no prazo de 6 meses a contar da primeira apresenta\u00e7\u00e3o ao abrigo da Conven\u00e7\u00e3o de Paris<\/td><td class=\"has-text-align-left\" data-align=\"left\">Prioridade internacional com base no pedido de origem<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Tempo de processamento<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">~12 meses (9 meses de exame + 3 meses de publica\u00e7\u00e3o)<\/td><td class=\"has-text-align-left\" data-align=\"left\">~18 meses (processamento pela OMPI + an\u00e1lise pela CNIPA)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>L\u00edngua<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Chin\u00eas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Ingl\u00eas, franc\u00eas ou espanhol (traduzido pela OMPI)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Rela\u00e7\u00e3o custo-efic\u00e1cia<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Menor para o registo num \u00fanico pa\u00eds<\/td><td class=\"has-text-align-left\" data-align=\"left\">Taxa reduzida para pedidos multinacionais (um \u00fanico pedido)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prioridade da Conven\u00e7\u00e3o de Paris:<\/strong>&nbsp;Se tiver apresentado um pedido de registo de marca noutro pa\u00eds membro da Conven\u00e7\u00e3o de Paris, pode reivindicar prioridade na China no prazo de&nbsp;<strong>6 meses<\/strong>&nbsp;a partir da data de apresenta\u00e7\u00e3o original. Isto significa que o seu pedido na China ser\u00e1 tratado como se tivesse sido apresentado na mesma data que o seu pedido original, o que lhe confere prioridade em rela\u00e7\u00e3o aos requerentes posteriores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Costs_of_Trademark_Registration_in_China\"><\/span>Custos do registo de marcas na China<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Compreender os custos envolvidos ajuda as empresas a elaborar or\u00e7amentos de forma eficaz. O custo total inclui taxas governamentais e honor\u00e1rios de servi\u00e7os profissionais:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Categoria de taxa<\/th><th class=\"has-text-align-left\" data-align=\"left\">Montante (CNY)<\/th><th class=\"has-text-align-left\" data-align=\"left\">Detalhes<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Taxa de registo governamental<\/td><td class=\"has-text-align-left\" data-align=\"left\">300 por turma<\/td><td class=\"has-text-align-left\" data-align=\"left\">Abrange at\u00e9 10 itens (bens\/servi\u00e7os) por classe<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Itens adicionais<\/td><td class=\"has-text-align-left\" data-align=\"left\">30 por unidade<\/td><td class=\"has-text-align-left\" data-align=\"left\">Para os itens que excedam os primeiros 10 de uma turma<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Taxa de renova\u00e7\u00e3o<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 por turma<\/td><td class=\"has-text-align-left\" data-align=\"left\">A pagar de 10 em 10 anos<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Taxa de apresenta\u00e7\u00e3o de oposi\u00e7\u00e3o<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 por turma<\/td><td class=\"has-text-align-left\" data-align=\"left\">Se pretender apresentar uma oposi\u00e7\u00e3o ou defender-se contra uma oposi\u00e7\u00e3o<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Taxa de reexame<\/td><td class=\"has-text-align-left\" data-align=\"left\">500 por turma<\/td><td class=\"has-text-align-left\" data-align=\"left\">Caso se solicite uma reavalia\u00e7\u00e3o ap\u00f3s uma recusa<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Honor\u00e1rios de profissionais\/ag\u00eancias<\/td><td class=\"has-text-align-left\" data-align=\"left\">Varia<\/td><td class=\"has-text-align-left\" data-align=\"left\">Cobrados por advogados ou ag\u00eancias especializadas em marcas registadas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma an\u00e1lise detalhada dos custos, leia mais sobre\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/pt\/tm-official-fee\/\">Taxas de registo de marcas na China<\/a>, ou utilize o nosso\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\">calculadora de taxas de marcas registadas<\/a>\u00a0(ver mais abaixo) para calcular antecipadamente os custos da sua candidatura.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-1024x474.jpg\" alt=\"Calculate the official fees for trademark application.\" class=\"wp-image-3528\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-980x454.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/3-480x222.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">Calcular as taxas oficiais para um pedido de registo de marca.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"885\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1024x474.jpg\" alt=\"Calculate the official fees for trademark application.\" class=\"wp-image-3529\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1024x474.jpg 1910w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-1280x593.jpg 1280w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-980x454.jpg 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/4-480x222.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1910px, 100vw\" \/><\/a><figcaption class=\"wp-element-caption\">A calculadora apresentar\u00e1 uma discrimina\u00e7\u00e3o pormenorizada das taxas oficiais. <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podes&nbsp;<a href=\"https:\/\/wssq.sbj.cnipa.gov.cn:9443\/tmsve\/agentInfo_getAgentDljg.xhtml\">Verifique aqui o registo da sua empresa de marcas junto da CNIPA<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Required_Documents_Checklist\"><\/span>Lista de verifica\u00e7\u00e3o dos documentos necess\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prepare os seguintes documentos antes de iniciar o processo de registo da marca, para evitar atrasos:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Documento<\/th><th class=\"has-text-align-left\" data-align=\"left\">Obrigat\u00f3rio para<\/th><th class=\"has-text-align-left\" data-align=\"left\">Notas<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Documentos de identifica\u00e7\u00e3o do requerente<\/td><td class=\"has-text-align-left\" data-align=\"left\">Todas as candidaturas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Particulares: passaporte\/bilhete de identidade; Empresas: licen\u00e7a de funcionamento\/certificado de constitui\u00e7\u00e3o<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Exemplo de marca registada<\/td><td class=\"has-text-align-left\" data-align=\"left\">Todas as candidaturas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Imagem n\u00edtida do log\u00f3tipo (formato JPG, 5-10 cm, 300 dpi)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Lista de produtos\/servi\u00e7os<\/td><td class=\"has-text-align-left\" data-align=\"left\">Todas as candidaturas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Classificados de acordo com a Classifica\u00e7\u00e3o de Nice (classes 1 a 45)<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Procura\u00e7\u00e3o (POA)<\/td><td class=\"has-text-align-left\" data-align=\"left\">Candidatos estrangeiros e pedidos apresentados por ag\u00eancias<\/td><td class=\"has-text-align-left\" data-align=\"left\">Assinado pelo requerente;&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/03\/POA-for-tm-registration.doc\">descarregar modelo de POA<\/a><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Documentos priorit\u00e1rios<\/td><td class=\"has-text-align-left\" data-align=\"left\">Reivindica\u00e7\u00f5es priorit\u00e1rias ao abrigo da Conven\u00e7\u00e3o de Paris<\/td><td class=\"has-text-align-left\" data-align=\"left\">C\u00f3pia autenticada do pedido original; apresentada no prazo de 3 meses a contar da data de apresenta\u00e7\u00e3o do pedido na China<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Instru\u00e7\u00f5es para o registo de marcas registadas<\/td><td class=\"has-text-align-left\" data-align=\"left\">Documenta\u00e7\u00e3o apresentada \u00e0s ag\u00eancias<\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2025\/07\/instruction-fortrademark-registration.docx\">Descarregar modelo de instru\u00e7\u00f5es<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Registration_Process_Step_by_Step\"><\/span>Processo de registo de marcas, passo a passo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O processo completo de registo de marcas na China demora normalmente&nbsp;<strong>cerca de 12 meses<\/strong>&nbsp;desde a apresenta\u00e7\u00e3o do pedido at\u00e9 \u00e0 emiss\u00e3o do certificado. Aqui est\u00e1 o passo a passo:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Est\u00e1gio<\/th><th class=\"has-text-align-left\" data-align=\"left\">Linha do tempo<\/th><th class=\"has-text-align-left\" data-align=\"left\">O que acontece<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Pesquisa pr\u00e9via ao registo e registo<\/td><td class=\"has-text-align-left\" data-align=\"left\">~10 dias<\/td><td class=\"has-text-align-left\" data-align=\"left\">Realizar uma pesquisa de marcas registadas, preparar os documentos e apresentar o pedido \u00e0 CNIPA<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">An\u00e1lise formal e de m\u00e9rito<\/td><td class=\"has-text-align-left\" data-align=\"left\">~9 meses<\/td><td class=\"has-text-align-left\" data-align=\"left\">A CNIPA analisa o pedido quanto \u00e0s formalidades, ao car\u00e1ter distintivo e a eventuais conflitos<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Publica\u00e7\u00e3o e prazo de oposi\u00e7\u00e3o<\/td><td class=\"has-text-align-left\" data-align=\"left\">3 meses<\/td><td class=\"has-text-align-left\" data-align=\"left\">A marca aprovada \u00e9 publicada para oposi\u00e7\u00e3o p\u00fablica<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Inscri\u00e7\u00e3o e certificado<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>~12 meses no total<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\">Se n\u00e3o houver oposi\u00e7\u00e3o (ou se a oposi\u00e7\u00e3o for resolvida), a marca \u00e9 registada e \u00e9 emitido o certificado<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Pre-filing_Trademark_Search\"><\/span>Passo 1: Pesquisa de marcas registadas antes do registo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de apresentar o pedido, consulte a base de dados de marcas registadas da CNIPA em&nbsp;<a href=\"https:\/\/wssq.sbj.cnipa.gov.cn:9443\/tmsearch\/\">sbj.cnipa.gov.cn<\/a>&nbsp;para identificar quaisquer marcas conflitantes ou semelhantes. Este \u00e9 o passo mais importante para reduzir o risco de rejei\u00e7\u00e3o ou oposi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma pesquisa exaustiva deve verificar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marcas id\u00eanticas na mesma classe<\/li>\n\n\n\n<li>Marcas foneticamente semelhantes (por exemplo, \u201cKoka\u201d vs. \u201cCoca\u201d)<\/li>\n\n\n\n<li>Log\u00f3tipos ou elementos figurativos visualmente semelhantes<\/li>\n\n\n\n<li>Tradu\u00e7\u00f5es ou translitera\u00e7\u00f5es em chin\u00eas de nomes de marcas estrangeiras<\/li>\n\n\n\n<li>Marcas abrangentes de v\u00e1rias classes da Classifica\u00e7\u00e3o de Nice (prote\u00e7\u00e3o interclasses para marcas notoriamente conhecidas)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A CNIPA tamb\u00e9m oferece um&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/pt\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\">Fun\u00e7\u00e3o de pesquisa de imagens baseada em IA<\/a>&nbsp;no caso de marcas figurativas. Recomendamos vivamente que recorra a um advogado especializado em marcas registadas na China para uma an\u00e1lise profissional da pesquisa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Filing_the_Application\"><\/span>Passo 2: Apresenta\u00e7\u00e3o do pedido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envie o pedido \u00e0 CNIPA, juntamente com todos os documentos necess\u00e1rios (ver&nbsp;<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#documents\">Lista de verifica\u00e7\u00e3o dos documentos necess\u00e1rios<\/a>&nbsp;(acima). Principais requisitos de apresenta\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Candidatos estrangeiros:<\/strong>\u00a0\u00c9 necess\u00e1rio apresentar o pedido atrav\u00e9s de um\u00a0<a href=\"https:\/\/www.gbaiplawyer.com\/pt\/how-to-enter-pct-national-phase-in-china\/\">ag\u00eancia de marcas chinesas registadas<\/a>\u2014 n\u00e3o \u00e9 permitido o registo direto a requerentes sem domic\u00edlio ou presen\u00e7a comercial na China<\/li>\n\n\n\n<li><strong>Candidatos chineses:<\/strong>\u00a0\u00c9 poss\u00edvel apresentar o pedido diretamente atrav\u00e9s do sistema online da CNIPA<\/li>\n\n\n\n<li><strong>Candidatos ao Sistema Madidas:<\/strong>\u00a0Podem designar a China como extens\u00e3o territorial no seu pedido internacional atrav\u00e9s da OMPI<\/li>\n\n\n\n<li><strong>Reivindica\u00e7\u00e3o de prioridade:<\/strong>\u00a0Caso pretenda invocar a prioridade ao abrigo da Conven\u00e7\u00e3o de Paris, apresente os documentos de prioridade no prazo de 3 meses a contar da data de dep\u00f3sito do pedido na China<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O preenchimento demora normalmente cerca de&nbsp;<strong>10 dias<\/strong>&nbsp;para tratar do processo e receber um recibo de registo com um n\u00famero de pedido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_CNIPA_Formal_and_Substantive_Examination\"><\/span>Passo 3: Exame formal e de m\u00e9rito da CNIPA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A CNIPA analisa cada pedido em duas fases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exame formal:<\/strong>\u00a0Verifica se todos os documentos necess\u00e1rios foram apresentados, se as taxas foram pagas e se o pedido cumpre os requisitos b\u00e1sicos de formata\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>An\u00e1lise de fundo:<\/strong>\u00a0Analisa o car\u00e1ter distintivo da marca e os motivos absolutos de recusa (ver\u00a0<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#refusal\">Motivos comuns para a recusa<\/a>), bem como conflitos com marcas registadas existentes ou pendentes de registo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta fase de exame demora aproximadamente&nbsp;<strong>9 meses<\/strong>. Se o examinador identificar problemas, \u00e9 emitida uma notifica\u00e7\u00e3o de recusa (Office Action) e o requerente tem&nbsp;<strong>15 dias<\/strong>&nbsp;para responder ou solicitar uma nova aprecia\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o requerente discordar da decis\u00e3o de recusa, pode solicitar um&nbsp;<strong>reavalia\u00e7\u00e3o<\/strong>&nbsp;pela CNIPA. O processo de reexame demora normalmente mais&nbsp;<strong>9 meses<\/strong>&nbsp;(Art. 34.\u00ba da Lei das Marcas).&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/pt\/calculating-trademark-rejection-review-deadlines-in-china-focus-on-electronic-delivery\/\">Saiba mais sobre o c\u00e1lculo dos prazos para reexame<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Publication_and_Registration\"><\/span>Passo 4: Publica\u00e7\u00e3o e registo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os pedidos que s\u00e3o aprovados no exame s\u00e3o publicados no Jornal Oficial de Marcas da CNIPA por um per\u00edodo de&nbsp;<strong>Per\u00edodo de oposi\u00e7\u00e3o de 3 meses<\/strong>. Durante este per\u00edodo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qualquer parte interessada pode apresentar uma oposi\u00e7\u00e3o (ver\u00a0<a href=\"http:\/\/127.0.0.1:65278\/static-html\/7eab2bad2525b28a\/#opposition\">Oposi\u00e7\u00e3o \u00e0 marca registada<\/a>\u00a0(abaixo)<\/li>\n\n\n\n<li>Se n\u00e3o for apresentada qualquer oposi\u00e7\u00e3o, a marca passa \u00e0 fase de registo<\/li>\n\n\n\n<li>Se for apresentada uma oposi\u00e7\u00e3o, mas esta for resolvida a favor do requerente, a marca \u00e9 registada<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s o registo bem-sucedido, a CNIPA emite um&nbsp;<strong>Certificado de Registo de Marca<\/strong>, e a marca \u00e9 inscrita no Registo de Marcas. O registo \u00e9 v\u00e1lido por&nbsp;<strong>10 anos<\/strong>&nbsp;a partir da data de registo e pode ser renovado indefinidamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Reasons_for_Trademark_Refusal\"><\/span>Raz\u00f5es comuns para a recusa de uma marca registada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os pedidos de registo de marcas na China podem ser recusados com base em&nbsp;<strong>motivos relativos<\/strong>&nbsp;(conflitos com direitos de terceiros) ou&nbsp;<strong>motivos absolutos<\/strong>&nbsp;(defeitos inerentes \u00e0 pr\u00f3pria marca).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Relative_Grounds_for_Refusal\"><\/span>Motivos relativos para recusa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estes envolvem conflitos com direitos j\u00e1 existentes de terceiros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semelhan\u00e7a com marcas j\u00e1 existentes:<\/strong>\u00a0A marca proposta \u00e9 considerada semelhante a ponto de causar confus\u00e3o com uma marca registada ou em processo de registo na mesma classe ou numa classe relacionada (por exemplo, \u201cStarbake\u201d vs. \u201cStarbucks\u201d).<\/li>\n\n\n\n<li><strong>Prote\u00e7\u00e3o interclasses para marcas not\u00f3rias:<\/strong>\u00a0Utilizar uma marca bem conhecida numa classe diferente (por exemplo, utilizar \u201cCoca-Cola\u201d para vestu\u00e1rio, quando esta j\u00e1 \u00e9 famosa no setor das bebidas).<\/li>\n\n\n\n<li><strong>Viola\u00e7\u00e3o de direitos anteriores:<\/strong>\u00a0Utiliza\u00e7\u00e3o n\u00e3o autorizada dos direitos de autor, desenhos, retratos ou nomes de terceiros (por exemplo, utilizar o nome de Yao Ming sem autoriza\u00e7\u00e3o).<\/li>\n\n\n\n<li><strong>Apresenta\u00e7\u00e3o de pedido de m\u00e1-f\u00e9:<\/strong>\u00a0Candidaturas apresentadas com inten\u00e7\u00e3o maliciosa, incluindo:\n<ul class=\"wp-block-list\">\n<li><em>Apropria\u00e7\u00e3o indevida de marcas registadas:<\/em>\u00a0Registo de uma marca estrangeira ainda n\u00e3o registada na China<\/li>\n\n\n\n<li><em>Acumula\u00e7\u00e3o compulsiva:<\/em>\u00a0Registo de marcas comerciais exclusivamente para revenda, sem inten\u00e7\u00e3o de utiliza\u00e7\u00e3o<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Absolute_Grounds_for_Refusal\"><\/span>Motivos absolutos de recusa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trata-se de defeitos inerentes \u00e0 pr\u00f3pria marca, independentes de quaisquer direitos de terceiros:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aus\u00eancia de car\u00e1ter distintivo:<\/strong>\u00a0A marca \u00e9 demasiado gen\u00e9rica (por exemplo, \u201cAspirin\u201d para medicamentos) ou meramente descritiva (por exemplo, \u201cSweet\u201d para bolos) e n\u00e3o permite distinguir os produtos ou servi\u00e7os.<\/li>\n\n\n\n<li><strong>Impacto social negativo:<\/strong>\u00a0Marcas que contenham termos ofensivos ou socialmente prejudiciais (por exemplo, \u201cGangster\u201d, \u201cThug\u201d).<\/li>\n\n\n\n<li><strong>Termos enganosos:<\/strong>\u00a0Marcas que induzem os consumidores em erro (por exemplo, a men\u00e7\u00e3o \u201cBiol\u00f3gico\u201d utilizada sem certifica\u00e7\u00e3o no caso de frutas).<\/li>\n\n\n\n<li><strong>Falta de sensibilidade religiosa ou cultural:<\/strong>\u00a0Utiliza\u00e7\u00e3o direta de s\u00edmbolos religiosos (por exemplo, est\u00e1tuas de Buda, cruzes) sem a devida autoriza\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Utiliza\u00e7\u00e3o de s\u00edmbolos nacionais:<\/strong>\u00a0Bandeiras nacionais, emblemas ou nomes de organiza\u00e7\u00f5es internacionais sem autoriza\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Re-Examination_Process\"><\/span>Processo de reavalia\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os requerentes cujo pedido tenha sido indeferido podem solicitar \u00e0 CNIPA que reexamine a decis\u00e3o. O processo de reexame:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deve ser apresentado no prazo de\u00a0<strong>15 dias<\/strong>\u00a0do momento da rece\u00e7\u00e3o da notifica\u00e7\u00e3o de recusa<\/li>\n\n\n\n<li>Demora aproximadamente\u00a0<strong>9 meses<\/strong>\u00a0para que a CNIPA emita uma decis\u00e3o de reexame (art. 34.\u00ba)<\/li>\n\n\n\n<li>Se o reexame tamb\u00e9m for recusado, o requerente pode interpor uma a\u00e7\u00e3o administrativa junto do Tribunal de Propriedade Intelectual de Pequim<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Opposition_in_China\"><\/span>Oposi\u00e7\u00e3o \u00e0 marca registada na China<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de a CNIPA aprovar um pedido, este \u00e9 publicado para um&nbsp;<strong>Per\u00edodo de oposi\u00e7\u00e3o de 3 meses<\/strong>. Durante este prazo, qualquer parte interessada pode apresentar uma oposi\u00e7\u00e3o para impedir o registo da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Grounds_for_Opposition\"><\/span>Motivos de oposi\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nos termos da Lei das Marcas da China, \u00e9 poss\u00edvel apresentar uma oposi\u00e7\u00e3o com base nos seguintes fundamentos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Artigo 30.\u00ba:<\/strong>\u00a0Semelhan\u00e7a com marcas registadas ou publicadas anteriormente<\/li>\n\n\n\n<li><strong>Artigo 31.\u00ba:<\/strong>\u00a0Semelhan\u00e7a com marcas registadas anteriormente (em processo de registo)<\/li>\n\n\n\n<li><strong>Artigo 32.\u00ba:<\/strong>\u00a0Viola\u00e7\u00e3o de direitos anteriores (desenhos e modelos, direitos de autor, retratos) ou utiliza\u00e7\u00e3o n\u00e3o autorizada de uma marca j\u00e1 existente de terceiros<\/li>\n\n\n\n<li><strong>Artigo 15.\u00ba:<\/strong>\u00a0Apropria\u00e7\u00e3o indevida por parte de uma entidade com a qual j\u00e1 existia uma rela\u00e7\u00e3o pr\u00e9via (agente, distribuidor, parceiro de neg\u00f3cios)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para mais informa\u00e7\u00f5es, leia o texto completo do&nbsp;<a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\">Direito das marcas chinesas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Responding_to_Opposition\"><\/span>Responder \u00e0 oposi\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu pedido for alvo de uma oposi\u00e7\u00e3o, deve responder no prazo de&nbsp;<strong>30 dias<\/strong>&nbsp;apresentando provas e contra-argumentos \u00e0 CNIPA. As respostas eficazes incluem normalmente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provas de utiliza\u00e7\u00e3o anterior e de presen\u00e7a no mercado<\/li>\n\n\n\n<li>Prova de car\u00e1ter distintivo e reconhecimento por parte dos consumidores<\/li>\n\n\n\n<li>Argumentos que distinguem a marca da marca do oponente<\/li>\n\n\n\n<li>Provas de m\u00e1-f\u00e9 por parte do oponente (se for o caso)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duration_of_Opposition\"><\/span>Dura\u00e7\u00e3o da oposi\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O processo de oposi\u00e7\u00e3o demora normalmente&nbsp;<strong>12 meses<\/strong>&nbsp;a partir da data de publica\u00e7\u00e3o (art. 35.\u00ba). Se a oposi\u00e7\u00e3o for indeferida, a marca \u00e9 registada. Se a oposi\u00e7\u00e3o for deferida, o pedido \u00e9 recusado e o requerente pode interpor recurso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Invalidation_of_Trademarks\"><\/span>Invalida\u00e7\u00e3o de marcas registadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo ap\u00f3s o registo de uma marca, terceiros ou a CNIPA podem dar in\u00edcio a&nbsp;<strong>processos de anula\u00e7\u00e3o<\/strong>&nbsp;para que o registo seja declarado nulo. A anula\u00e7\u00e3o pode ser requerida com base nos mesmos fundamentos que a oposi\u00e7\u00e3o, mas aplica-se a marcas j\u00e1 registadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Rules_for_Invalidation\"><\/span>Regras fundamentais para a invalida\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prazo:<\/strong>\u00a0\u00c9 aconselh\u00e1vel solicitar a anula\u00e7\u00e3o no prazo de\u00a0<strong>5 anos<\/strong>\u00a0a partir da data de registo. No caso de marcas not\u00f3rias ou de pedidos apresentados de m\u00e1-f\u00e9, n\u00e3o h\u00e1 prazo limite.<\/li>\n\n\n\n<li><strong>Fundamentos:<\/strong>\u00a0Semelhan\u00e7a com marcas anteriores, falta de car\u00e1ter distintivo, motivos absolutos (car\u00e1cter enganador, impacto social negativo) ou registo de m\u00e1-f\u00e9.<\/li>\n\n\n\n<li><strong>Dura\u00e7\u00e3o:<\/strong>\u00a0O processo de invalida\u00e7\u00e3o demora normalmente\u00a0<strong>12 meses<\/strong>\u00a0a partir da data do pedido (art. 45.\u00ba).<\/li>\n\n\n\n<li><strong>Efeito:<\/strong>\u00a0Se for invalidada, a marca \u00e9 considerada como nunca tendo sido registada (efeito retroativo).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cancellation_of_Trademarks\"><\/span>Anula\u00e7\u00e3o de marcas registadas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 parte a invalida\u00e7\u00e3o,&nbsp;<strong>cancelamento<\/strong>&nbsp;(tamb\u00e9m designado por \u00abanula\u00e7\u00e3o por falta de utiliza\u00e7\u00e3o\u00bb) pode ser solicitado por qualquer pessoa se uma marca registada tiver&nbsp;<strong>n\u00e3o tenha sido utilizado na China durante 3 anos consecutivos<\/strong>&nbsp;a partir da data de registo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Rules_for_Cancellation\"><\/span>Regras fundamentais para o cancelamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Local:<\/strong>\u00a0Inutiliza\u00e7\u00e3o durante 3 anos consecutivos (art. 49.\u00ba). Incumbe ao titular da marca provar a sua utiliza\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Provas aceit\u00e1veis de utiliza\u00e7\u00e3o:<\/strong>\u00a0Contratos de venda, faturas, materiais publicit\u00e1rios, embalagens de produtos e materiais de exposi\u00e7\u00e3o que demonstram que a marca \u00e9 utilizada no com\u00e9rcio na China.<\/li>\n\n\n\n<li><strong>Dura\u00e7\u00e3o:<\/strong>\u00a0O processo de cancelamento demora normalmente\u00a0<strong>9 meses<\/strong>\u00a0a partir da data do pedido (art. 49.\u00ba).<\/li>\n\n\n\n<li><strong>Reavalia\u00e7\u00e3o:<\/strong>\u00a0Qualquer uma das partes pode solicitar a reavalia\u00e7\u00e3o da decis\u00e3o de anula\u00e7\u00e3o, o que demora mais\u00a0<strong>9 meses<\/strong>\u00a0(Art. 54).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Distin\u00e7\u00e3o importante:<\/strong>&nbsp;<em>Invalida\u00e7\u00e3o<\/em>&nbsp;contesta a validade da pr\u00f3pria marca (que nunca deveria ter sido registada).&nbsp;<em>Cancelamento<\/em>&nbsp;contesta a utiliza\u00e7\u00e3o cont\u00ednua de uma marca registada de forma v\u00e1lida (que foi registada, mas que foi abandonada).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pro_Tips_for_Successful_Trademark_Registration\"><\/span>Dicas de profissionais para um registo de marca de sucesso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Apresente o pedido com anteced\u00eancia \u2014 antes de entrar no mercado chin\u00eas.<\/strong>\u00a0O sistema de \u00abprimeiro a registar\u00bb da China significa que a apropria\u00e7\u00e3o indevida de marcas registadas constitui uma amea\u00e7a real. Registe a sua marca antes de lan\u00e7ar produtos, participar em feiras comerciais ou mesmo anunciar os seus planos para a China.<\/li>\n\n\n\n<li><strong>Registe tanto o seu nome em ingl\u00eas como a sua translitera\u00e7\u00e3o em chin\u00eas.<\/strong>\u00a0As marcas estrangeiras s\u00e3o especialmente vulner\u00e1veis a pessoas que se apropriam indevidamente de nomes, registando a vers\u00e3o chinesa do nome. Considere registar tanto a marca original como o seu equivalente em chin\u00eas.<\/li>\n\n\n\n<li><strong>Realizar uma pesquisa exaustiva antes do registo.<\/strong>\u00a0Verifique n\u00e3o s\u00f3 as marcas id\u00eanticas, mas tamb\u00e9m as semelhan\u00e7as fon\u00e9ticas e visuais, as translitera\u00e7\u00f5es em chin\u00eas e as marcas que abrangem v\u00e1rias classes da Classifica\u00e7\u00e3o de Nice.<\/li>\n\n\n\n<li><strong>Apresente o processo em todas as inst\u00e2ncias competentes.<\/strong>\u00a0A China segue o sistema de Classifica\u00e7\u00e3o de Nice (45 classes). Registe a sua marca em todas as classes relevantes para a sua atividade atual e futura, para impedir que os concorrentes registem a sua marca noutras classes.<\/li>\n\n\n\n<li><strong>Guarde os comprovativos de utiliza\u00e7\u00e3o.<\/strong>\u00a0Se a sua marca registada for alvo de um processo de cancelamento por falta de utiliza\u00e7\u00e3o, ter\u00e1 de comprovar a sua utiliza\u00e7\u00e3o na China. Guarde registos das vendas, da publicidade, da participa\u00e7\u00e3o em feiras e da embalagem dos produtos.<\/li>\n\n\n\n<li><strong>Acompanhe o Jornal Oficial das Marcas.<\/strong>\u00a0Consulte regularmente as publica\u00e7\u00f5es da CNIPA para verificar se existem marcas que entrem em conflito com a sua e apresente oposi\u00e7\u00f5es dentro do prazo de tr\u00eas meses.<\/li>\n\n\n\n<li><strong>Considere o Sistema de Madrid para a prote\u00e7\u00e3o multinacional.<\/strong>\u00a0Se necessitar de prote\u00e7\u00e3o em 3 ou mais pa\u00edses, incluindo a China, um \u00fanico pedido internacional apresentado atrav\u00e9s da OMPI pode revelar-se mais econ\u00f3mico.<\/li>\n\n\n\n<li><strong>Recorra aos servi\u00e7os de um advogado especializado em marcas registadas na China com vasta experi\u00eancia.<\/strong>\u00a0Navegar pelos procedimentos da CNIPA, responder a notifica\u00e7\u00f5es da administra\u00e7\u00e3o e gerir oposi\u00e7\u00f5es requerem um conhecimento profundo da legisla\u00e7\u00e3o e da pr\u00e1tica chinesas em mat\u00e9ria de marcas registadas.<\/li>\n\n\n\n<li><strong>Renove atempadamente.<\/strong>\u00a0Os registos de marcas t\u00eam uma validade de 10 anos e devem ser renovados nos 12 meses que antecedem o termo da validade (existe um per\u00edodo de car\u00eancia de 6 meses). Defina lembretes para evitar que o registo caduque.<\/li>\n\n\n\n<li><strong>Registar licen\u00e7as e cess\u00f5es.<\/strong>\u00a0Se conceder uma licen\u00e7a ou transferir a sua marca registada, registe a altera\u00e7\u00e3o junto da CNIPA para manter a sua validade jur\u00eddica na China.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas mais frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1789520535706\"><strong class=\"schema-faq-question\">Quanto tempo \u00e9 necess\u00e1rio para registar uma marca na China?<\/strong> <p class=\"schema-faq-answer\">O registo de marcas na China demora normalmente\u00a0<strong>12 meses<\/strong>\u00a0desde a apresenta\u00e7\u00e3o do pedido at\u00e9 \u00e0 emiss\u00e3o do certificado. Isto inclui aproximadamente 9 meses para a an\u00e1lise pela CNIPA e 3 meses para a publica\u00e7\u00e3o e o prazo de oposi\u00e7\u00e3o. Caso seja apresentada uma oposi\u00e7\u00e3o ou solicitado um reexame, o processo pode prolongar-se por mais 9 a 12 meses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520656717\"><strong class=\"schema-faq-question\">Os requerentes estrangeiros podem registar uma marca diretamente na China?<\/strong> <p class=\"schema-faq-answer\">N\u00e3o. Os requerentes estrangeiros (pessoas singulares e coletivas sem domic\u00edlio ou presen\u00e7a comercial na China) devem apresentar o pedido atrav\u00e9s de uma ag\u00eancia chinesa de marcas registada e autorizada pela CNIPA. Os cidad\u00e3os chineses e as entidades com presen\u00e7a na China podem apresentar o pedido diretamente. Os requerentes estrangeiros tamb\u00e9m podem recorrer ao Sistema de Madrid para designar a China como extens\u00e3o territorial no seu pedido internacional.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520689863\"><strong class=\"schema-faq-question\">Quais s\u00e3o as taxas oficiais para o registo de marcas na China?<\/strong> <p class=\"schema-faq-answer\">Taxas da CNIPA\u00a0<strong>300 RMB por aula<\/strong>\u00a0at\u00e9 um m\u00e1ximo de 10 itens (produtos\/servi\u00e7os). Cada item adicional para al\u00e9m dos 10 custa 30 RMB. As taxas de renova\u00e7\u00e3o s\u00e3o de 500 RMB por classe, pag\u00e1veis de 10 em 10 anos. Os honor\u00e1rios profissionais cobrados pelas ag\u00eancias de marcas registadas variam consoante o prestador de servi\u00e7os e a complexidade do pedido.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520702880\"><strong class=\"schema-faq-question\">A China utiliza um sistema de marcas registadas baseado no princ\u00edpio do \u00abprimeiro a registar\u00bb ou no princ\u00edpio do \u00abprimeiro a utilizar\u00bb?<\/strong> <p class=\"schema-faq-answer\">A China utiliza um\u00a0<strong>sistema de \u00abprimeiro a registar\u00bb<\/strong>, o que significa que o primeiro requerente a registar uma marca junto da CNIPA obt\u00e9m, em geral, direitos exclusivos. Isto difere dos sistemas baseados no princ\u00edpio do \u00abprimeiro a utilizar\u00bb, como o dos Estados Unidos. Por isso, \u00e9 fundamental efetuar o registo atempadamente \u2014 adiar o registo pode resultar na apropria\u00e7\u00e3o indevida da marca, em que outra entidade regista o nome da sua marca antes de si.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789520766537\"><strong class=\"schema-faq-question\">O que \u00e9 o Sistema de Madrid e posso utiliz\u00e1-lo para a China?<\/strong> <p class=\"schema-faq-answer\">O Sistema de Madrid \u00e9 um mecanismo internacional de registo de marcas administrado pela OMPI. Se o seu pa\u00eds de origem for membro do Protocolo de Madrid, pode designar a China como extens\u00e3o territorial no seu pedido internacional. Esta op\u00e7\u00e3o \u00e9 mais eficiente se pretender obter prote\u00e7\u00e3o em\u00a0<strong>3 ou mais pa\u00edses<\/strong>\u00a0incluindo a China.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521034843\"><strong class=\"schema-faq-question\">\u00c9 poss\u00edvel apresentar uma oposi\u00e7\u00e3o a um pedido de registo de marca na China?<\/strong> <p class=\"schema-faq-answer\">Sim. Depois de a CNIPA aprovar um pedido, este \u00e9 publicado para um\u00a0<strong>Per\u00edodo de oposi\u00e7\u00e3o de 3 meses<\/strong>. Qualquer parte interessada pode apresentar uma oposi\u00e7\u00e3o com base em motivos como a semelhan\u00e7a com marcas anteriores, a viola\u00e7\u00e3o de direitos anteriores (desenhos e modelos, direitos de autor) ou o registo de m\u00e1-f\u00e9 (por exemplo, ocupa\u00e7\u00e3o indevida). O processo de oposi\u00e7\u00e3o demora normalmente 12 meses a contar da data de publica\u00e7\u00e3o.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521052843\"><strong class=\"schema-faq-question\">O que acontece se o meu pedido de registo de marca na China for recusado?<\/strong> <p class=\"schema-faq-answer\">Se o seu pedido for recusado, pode solicitar uma reavalia\u00e7\u00e3o por parte da CNIPA no prazo de\u00a0<strong>15 dias<\/strong>\u00a0a contar da data de rece\u00e7\u00e3o da notifica\u00e7\u00e3o de recusa. O processo de reexame demora normalmente 9 meses. Deve abordar as obje\u00e7\u00f5es espec\u00edficas do examinador e apresentar argumentos ou provas. Se o reexame tamb\u00e9m for recusado, pode interpor uma a\u00e7\u00e3o administrativa no Tribunal de Propriedade Intelectual de Pequim.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521085391\"><strong class=\"schema-faq-question\">Uma marca registada na China pode ser cancelada ou invalidada?<\/strong> <p class=\"schema-faq-answer\">Sim. Uma marca registada pode ser\u00a0<strong>invalidado<\/strong>\u00a0por terceiros com base em motivos semelhantes aos da oposi\u00e7\u00e3o (semelhan\u00e7a, falta de car\u00e1ter distintivo, m\u00e1-f\u00e9), de prefer\u00eancia no prazo de 5 anos a contar do registo. Al\u00e9m disso, qualquer pessoa pode solicitar\u00a0<strong>cancelamento<\/strong>\u00a0se a marca n\u00e3o tiver sido utilizada na China durante 3 anos consecutivos. O processo de invalida\u00e7\u00e3o demora normalmente 12 meses; o processo de cancelamento demora aproximadamente 9 meses.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521115298\"><strong class=\"schema-faq-question\">Como posso verificar se a minha marca registada est\u00e1 dispon\u00edvel na China?<\/strong> <p class=\"schema-faq-answer\">Pode consultar a base de dados de marcas registadas da CNIPA em\u00a0<strong>sbj.cnipa.gov.cn<\/strong>. A CNIPA tamb\u00e9m disponibiliza uma fun\u00e7\u00e3o de pesquisa de imagens baseada em IA para marcas figurativas. Uma pesquisa exaustiva pr\u00e9-registo deve verificar marcas id\u00eanticas, semelhan\u00e7as fon\u00e9ticas e log\u00f3tipos visualmente semelhantes em todas as classes relevantes da Classifica\u00e7\u00e3o de Nice. Recomendamos vivamente que recorra a um advogado especializado em marcas registadas na China para uma an\u00e1lise profissional da pesquisa.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1789521182226\"><strong class=\"schema-faq-question\">Quanto tempo dura a prote\u00e7\u00e3o de uma marca registada na China?<\/strong> <p class=\"schema-faq-answer\">Uma marca registada na China \u00e9 v\u00e1lida por\u00a0<strong>10 anos<\/strong>\u00a0a partir da data de registo. Pode ser renovado indefinidamente por per\u00edodos subsequentes de 10 anos, mediante o pagamento de uma taxa de renova\u00e7\u00e3o de\u00a0<strong>500 RMB por aula<\/strong>. O pedido de renova\u00e7\u00e3o deve ser apresentado no prazo de 12 meses antes da data de caducidade, estando dispon\u00edvel um per\u00edodo de car\u00eancia de 6 meses.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References_and_Further_Reading\"><\/span>Refer\u00eancias e leituras complementares<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.cnipa.gov.cn\/\">Administra\u00e7\u00e3o Nacional da Propriedade Intelectual da China (CNIPA) \u2014 Site oficial<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.wipo.int\/portal\/en\/index.html\">OMPI \u2014 Sistema de Madrid<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/trademark-law-of-china\/\">Lei Chinesa das Marcas \u2014 Texto Integral<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/tm-official-fee\/\">Taxas de registo de marcas na China \u2014 Discrimina\u00e7\u00e3o detalhada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/chinese-patent-renewal-reminder-ip-official-fee-calculator\/\">Calculadora de taxas de marcas registadas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\">Pesquisa de imagens com tecnologia de IA da CNIPA para pesquisas de marcas registadas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/calculating-trademark-rejection-review-deadlines-in-china-focus-on-electronic-delivery\/\">C\u00e1lculo dos prazos para revis\u00e3o de rejei\u00e7\u00f5es de marcas registadas na China<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Os nossos experientes advogados especializados em propriedade intelectual tratam de todo o processo de registo de marcas \u2014 desde a pesquisa pr\u00e9via ao registo at\u00e9 \u00e0 apresenta\u00e7\u00e3o do pedido, \u00e0 defesa contra oposi\u00e7\u00f5es e \u00e0 gest\u00e3o das renova\u00e7\u00f5es. Prestamos servi\u00e7os a clientes internacionais em todo o mundo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.gbaiplawyer.com\/pt\/en\/contact\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-1024x349.png\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-980x334.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/REQUEST-A-QUOTE-2-480x164.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba mais sobre o sistema de marcas chinesas, incluindo os tipos de marcas, o processo de registo, as taxas oficiais, os documentos necess\u00e1rios, os procedimentos de oposi\u00e7\u00e3o e invalida\u00e7\u00e3o, e conselhos jur\u00eddicos para requerentes estrangeiros e locais.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark Registration in China: Process, Costs &amp; 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He has over 10 years of experience in intellectual property law, advising foreign companies, inventors, brand owners, and international businesses on patents, trademarks, copyrights, trade secrets, IP enforcement, and litigation in China. He has handled hundreds of IP matters and more than 100 IP cases before Chinese courts, CNIPA, and other enforcement platforms. 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If opposition is filed or re-examination is requested, the process can extend by 9-12 additional months.\",\"inLanguage\":\"pt-PT\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520656717\",\"position\":2,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520656717\",\"name\":\"Can foreign applicants file a trademark directly in China?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Foreign applicants (individuals and entities without a domicile or business presence in China) must file through a registered Chinese trademark agency authorized by CNIPA. Chinese nationals and entities with a presence in China can file directly. Foreign applicants can also use the Madrid System to designate China as a territorial extension in their international application.\",\"inLanguage\":\"pt-PT\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520689863\",\"position\":3,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520689863\",\"name\":\"What are the official fees for trademark registration in China?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CNIPA charges\u00a0<strong>RMB 300 per class<\\\/strong>\u00a0for up to 10 items (goods\\\/services). Each additional item beyond 10 costs RMB 30. Renewal fees are RMB 500 per class, payable every 10 years. 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This makes early filing critical\u2014delaying registration can result in trademark squatting, where another party registers your brand name before you do.\",\"inLanguage\":\"pt-PT\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520766537\",\"position\":5,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789520766537\",\"name\":\"What is the Madrid System and can I use it for China?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Madrid System is an international trademark filing mechanism administered by WIPO. If your home country is a member of the Madrid Protocol, you can designate China as a territorial extension in your international application. This is more efficient if you seek protection in\u00a0<strong>3 or more countries<\\\/strong>\u00a0including China.\",\"inLanguage\":\"pt-PT\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789521034843\",\"position\":6,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789521034843\",\"name\":\"Can a trademark application be opposed in China?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. After CNIPA approves an application, it is published for a\u00a0<strong>3-month opposition period<\\\/strong>. Any interested party can file an opposition on grounds such as similarity to earlier marks, infringement of prior rights (design, copyright), or bad faith filing (e.g., squatting). 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If re-examination is also refused, you can file an administrative lawsuit with the Beijing Intellectual Property Court.\",\"inLanguage\":\"pt-PT\"},\"inLanguage\":\"pt-PT\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789521085391\",\"position\":8,\"url\":\"https:\\\/\\\/www.gbaiplawyer.com\\\/chinese-trademark-overview\\\/#faq-question-1789521085391\",\"name\":\"Can a registered Chinese trademark be cancelled or invalidated?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. A registered trademark can be\u00a0<strong>invalidated<\\\/strong>\u00a0by third parties on grounds similar to opposition (similarity, lack of distinctiveness, bad faith), preferably within 5 years of registration. Additionally, anyone can request\u00a0<strong>cancellation<\\\/strong>\u00a0if the trademark has not been used in China for 3 consecutive years. 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Conta com mais de 10 anos de experi\u00eancia em direito da propriedade intelectual, prestando assessoria a empresas estrangeiras, inventores, titulares de marcas e empresas internacionais em mat\u00e9ria de patentes, marcas registadas, direitos de autor, segredos comerciais, aplica\u00e7\u00e3o da propriedade intelectual e contencioso na China. J\u00e1 tratou de centenas de assuntos relacionados com a propriedade intelectual e de mais de 100 processos nesta \u00e1rea perante os tribunais chineses, a CNIPA e outras inst\u00e2ncias de aplica\u00e7\u00e3o da lei. Jimmy possui um mestrado em Direito da Propriedade Intelectual e uma licenciatura em Bioqu\u00edmica.","sameAs":["https:\/\/www.linkedin.com\/in\/jimmy-yang-lawyer\/"]},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520535706","position":1,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520535706","name":"Quanto tempo \u00e9 necess\u00e1rio para registar uma marca na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trademark registration in China typically takes\u00a0<strong>12 months<\/strong>\u00a0from filing to certificate issuance. This includes approximately 9 months for CNIPA examination and 3 months for the publication and opposition period. If opposition is filed or re-examination is requested, the process can extend by 9-12 additional months.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520656717","position":2,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520656717","name":"Os requerentes estrangeiros podem registar uma marca diretamente na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"No. Foreign applicants (individuals and entities without a domicile or business presence in China) must file through a registered Chinese trademark agency authorized by CNIPA. Chinese nationals and entities with a presence in China can file directly. Foreign applicants can also use the Madrid System to designate China as a territorial extension in their international application.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520689863","position":3,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520689863","name":"Quais s\u00e3o as taxas oficiais para o registo de marcas na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"CNIPA charges\u00a0<strong>RMB 300 per class<\/strong>\u00a0for up to 10 items (goods\/services). Each additional item beyond 10 costs RMB 30. Renewal fees are RMB 500 per class, payable every 10 years. Professional fees charged by trademark agencies vary depending on the service provider and complexity of the application.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520702880","position":4,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520702880","name":"A China utiliza um sistema de marcas registadas baseado no princ\u00edpio do \u00abprimeiro a registar\u00bb ou no princ\u00edpio do \u00abprimeiro a utilizar\u00bb?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"China uses a\u00a0<strong>first-to-file system<\/strong>, meaning the first applicant to file a mark with CNIPA generally obtains exclusive rights. This is different from first-to-use systems like the United States. This makes early filing critical\u2014delaying registration can result in trademark squatting, where another party registers your brand name before you do.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520766537","position":5,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789520766537","name":"O que \u00e9 o Sistema de Madrid e posso utiliz\u00e1-lo para a China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The Madrid System is an international trademark filing mechanism administered by WIPO. If your home country is a member of the Madrid Protocol, you can designate China as a territorial extension in your international application. This is more efficient if you seek protection in\u00a0<strong>3 or more countries<\/strong>\u00a0including China.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521034843","position":6,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521034843","name":"\u00c9 poss\u00edvel apresentar uma oposi\u00e7\u00e3o a um pedido de registo de marca na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. After CNIPA approves an application, it is published for a\u00a0<strong>3-month opposition period<\/strong>. Any interested party can file an opposition on grounds such as similarity to earlier marks, infringement of prior rights (design, copyright), or bad faith filing (e.g., squatting). The opposition process typically takes 12 months from the publication date.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521052843","position":7,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521052843","name":"O que acontece se o meu pedido de registo de marca na China for recusado?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"If your application is refused, you can request a re-examination by CNIPA within\u00a0<strong>15 days<\/strong>\u00a0of receiving the refusal notice. The re-examination process typically takes 9 months. You should address the examiner's specific objections and provide arguments or evidence. If re-examination is also refused, you can file an administrative lawsuit with the Beijing Intellectual Property Court.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521085391","position":8,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521085391","name":"Uma marca registada na China pode ser cancelada ou invalidada?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes. A registered trademark can be\u00a0<strong>invalidated<\/strong>\u00a0by third parties on grounds similar to opposition (similarity, lack of distinctiveness, bad faith), preferably within 5 years of registration. Additionally, anyone can request\u00a0<strong>cancellation<\/strong>\u00a0if the trademark has not been used in China for 3 consecutive years. Invalidation typically takes 12 months; cancellation takes approximately 9 months.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521115298","position":9,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521115298","name":"Como posso verificar se a minha marca registada est\u00e1 dispon\u00edvel na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can search CNIPA's trademark database at\u00a0<strong>sbj.cnipa.gov.cn<\/strong>. CNIPA also offers an AI-powered image search function for figurative marks. A comprehensive pre-filing search should check identical marks, phonetic similarities, and visually similar logos across all relevant Nice Classification classes. We strongly recommend working with a Chinese trademark attorney for professional search analysis.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"},{"@type":"Question","@id":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521182226","position":10,"url":"https:\/\/www.gbaiplawyer.com\/chinese-trademark-overview\/#faq-question-1789521182226","name":"Quanto tempo dura a prote\u00e7\u00e3o de uma marca registada na China?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A registered trademark in China is valid for\u00a0<strong>10 years<\/strong>\u00a0from the date of registration. It can be renewed indefinitely for subsequent 10-year periods by paying a renewal fee of\u00a0<strong>RMB 500 per class<\/strong>. The renewal application should be filed within 12 months before the expiry date, with a 6-month grace period available.","inLanguage":"pt-PT"},"inLanguage":"pt-PT"}]}},"modified_by":"Jimmy Yang","jetpack-related-posts":[{"id":436,"url":"https:\/\/www.gbaiplawyer.com\/pt\/tm-official-fee\/","url_meta":{"origin":428,"position":0},"title":"Custos do pedido de marca registada chinesa","author":"Jimmy Yang","date":"2022-09-27","format":false,"excerpt":"Informa\u00e7\u00f5es pormenorizadas sobre as taxas oficiais para o registo de marcas na China, incluindo o pedido, a renova\u00e7\u00e3o e outros custos relacionados","rel":"","context":"In &quot;BLOG&quot;","block_context":{"text":"BLOG","link":"https:\/\/www.gbaiplawyer.com\/pt\/category\/blog\/"},"img":{"alt_text":"","src":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png","width":350,"height":200,"srcset":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 1x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 1.5x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 2x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 3x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2022\/09\/image-4.png 4x"},"classes":[]},{"id":787,"url":"https:\/\/www.gbaiplawyer.com\/pt\/how-to-enter-pct-national-phase-in-china\/","url_meta":{"origin":428,"position":1},"title":"Como entrar na fase nacional do PCT na China","author":"Jimmy Yang","date":"2023-08-15","format":false,"excerpt":"Saiba como entrar na fase nacional do PCT na China, incluindo prazos, documentos necess\u00e1rios, tradu\u00e7\u00f5es para o chin\u00eas, taxas e erros comuns.","rel":"","context":"In &quot;BLOG&quot;","block_context":{"text":"BLOG","link":"https:\/\/www.gbaiplawyer.com\/pt\/category\/blog\/"},"img":{"alt_text":"The Flowchart of PCT","src":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif","width":350,"height":200,"srcset":"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 1x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 1.5x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 2x, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2024\/04\/overview.gif 3x"},"classes":[]},{"id":4353,"url":"https:\/\/www.gbaiplawyer.com\/pt\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/","url_meta":{"origin":428,"position":2},"title":"A CNIPA lan\u00e7a a fun\u00e7\u00e3o \u201cPesquisa por imagem\u201d, baseada em IA, para pesquisas de marcas registadas","author":"Jimmy Yang","date":"2026-05-22","format":false,"excerpt":"A 22 de maio, o Instituto de Marcas da Administra\u00e7\u00e3o Nacional da Propriedade Intelectual da China (\u201cCNIPA\u201d) lan\u00e7ou oficialmente uma nova fun\u00e7\u00e3o denominada \u201cPesquisa por imagem\u201d no sistema de pesquisa online de marcas da Rede de Marcas da China. 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