{"id":4353,"date":"2026-05-22T15:27:23","date_gmt":"2026-05-22T07:27:23","guid":{"rendered":"https:\/\/www.gbaiplawyer.com\/?p=4353"},"modified":"2026-05-26T15:13:24","modified_gmt":"2026-05-26T07:13:24","slug":"cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches","status":"publish","type":"post","link":"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/","title":{"rendered":"\u56fd\u5bb6\u77e5\u8bc6\u4ea7\u6743\u5c40\u63a8\u51fa\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u5546\u6807\u201c\u56fe\u7247\u68c0\u7d22\u201d\u529f\u80fd"},"content":{"rendered":"<p class=\"wp-block-paragraph\">5\u670822\u65e5\uff0c\u4e2d\u56fd\u56fd\u5bb6\u77e5\u8bc6\u4ea7\u6743\u5c40\uff08\u201cCNIPA\u201d\uff09\u5546\u6807\u5c40\u5728\u4e2d\u56fd\u5546\u6807\u7f51\u7684\u5728\u7ebf\u5546\u6807\u68c0\u7d22\u7cfb\u7edf\u4e2d\u6b63\u5f0f\u63a8\u51fa\u4e86\u4e00\u9879\u65b0\u7684\u201c\u56fe\u7247\u68c0\u7d22\u201d\u529f\u80fd\u3002\u8be5\u65b0\u529f\u80fd\u5141\u8bb8\u7528\u6237\u76f4\u63a5\u4e0a\u4f20\u5546\u6807\u56fe\u7247\u6587\u4ef6\uff0c\u5bf9\u56fe\u5f62\u5546\u6807\u548c\u6807\u5fd7\u5546\u6807\u8fdb\u884c\u76f8\u4f3c\u6027\u68c0\u7d22\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u6b21\u53d1\u5e03\u6807\u5fd7\u7740\u56fd\u5bb6\u77e5\u8bc6\u4ea7\u6743\u5c40\u5728\u5c06\u4eba\u5de5\u667a\u80fd\u6280\u672f\u878d\u5165\u4e2d\u56fd\u5546\u6807\u5ba1\u67e5\u548c\u516c\u5171\u5546\u6807\u670d\u52a1\u65b9\u9762\u6240\u505a\u7684\u4e0d\u61c8\u52aa\u529b\u53c8\u8fc8\u51fa\u4e86\u91cd\u8981\u4e00\u6b65\u3002.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u5f55<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u6362\u76ee\u5f55\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u6362<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#How_to_Use_the_%E2%80%9CSearch_by_Image%E2%80%9D_Function\" >\u5982\u4f55\u4f7f\u7528\u201c\u6309\u56fe\u7247\u641c\u7d22\u201d\u529f\u80fd<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Step_1_%E2%80%93_Enter_the_Trademark_Similarity_Search_Section\" >\u6b65\u9aa4 1 \u2013 \u8fdb\u5165\u5546\u6807\u76f8\u4f3c\u6027\u68c0\u7d22\u90e8\u5206<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Step_2_%E2%80%93_Select_%E2%80%9CImage_retrieval%E2%80%9D\" >\u6b65\u9aa4 2 \u2013 \u9009\u62e9\u201c\u56fe\u50cf\u68c0\u7d22\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Step_3_%E2%80%93_Upload_the_Trademark_Image\" >\u7b2c 3 \u6b65 \u2013 \u4e0a\u4f20\u5546\u6807\u56fe\u7247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Step_4_%E2%80%93_Review_Similar_Trademark_Results\" >\u7b2c 4 \u6b65 \u2013 \u67e5\u770b\u7c7b\u4f3c\u5546\u6807\u7684\u68c0\u7d22\u7ed3\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Practical_Significance_for_Trademark_Applicants\" >\u5bf9\u5546\u6807\u7533\u8bf7\u4eba\u7684\u5b9e\u9645\u610f\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/#Official_Source\" >\u5b98\u65b9\u6d88\u606f\u6765\u6e90<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_the_%E2%80%9CSearch_by_Image%E2%80%9D_Function\"><\/span>\u5982\u4f55\u4f7f\u7528\u201c\u6309\u56fe\u7247\u641c\u7d22\u201d\u529f\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u65b0\u529f\u80fd\u53ef\u901a\u8fc7\u4e2d\u56fd\u5546\u6807\u5728\u7ebf\u68c0\u7d22\u7cfb\u7edf\u4f7f\u7528\u3002.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_%E2%80%93_Enter_the_Trademark_Similarity_Search_Section\"><\/span>\u6b65\u9aa4 1 \u2013 \u8fdb\u5165\u5546\u6807\u76f8\u4f3c\u6027\u68c0\u7d22\u90e8\u5206<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u5e94\u9996\u5148\u8bbf\u95ee <a href=\"https:\/\/wcjs.sbj.cnipa.gov.cn\/sistm\">\u4e2d\u56fd\u5546\u6807\u68c0\u7d22\u7cfb\u7edf<\/a> \uff08\u4f7f\u7528\u524d\u9700\u6ce8\u518c\uff09\uff0c\u7136\u540e\u8fdb\u5165\u5728\u7ebf\u5546\u6807\u68c0\u7d22\u7cfb\u7edf\u7684\u201c\u5546\u6807\u76f8\u4f3c\u6027\u68c0\u7d22\u201d\uff08SISTM\uff09\u680f\u76ee\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-1024x463.png\" alt=\"Step 1 of the image search with CNIPA\" class=\"wp-image-4354\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-980x444.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-480x217.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_%E2%80%93_Select_%E2%80%9CImage_retrieval%E2%80%9D\"><\/span>\u6b65\u9aa4 2 \u2013 \u9009\u62e9\u201c\u56fe\u50cf\u68c0\u7d22\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u201c\u81ea\u52a8\u641c\u7d22\u201d\u9009\u9879\u4e0b\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u65b0\u7684\u201c\u56fe\u7247\u68c0\u7d22\u201d\u529f\u80fd\uff0c\u901a\u8fc7\u56fe\u7247\u8fdb\u884c\u641c\u7d22\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-1-1024x463.png\" alt=\"Step 2 of the image search with CNIPA\" class=\"wp-image-4355\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-1-980x444.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-1-480x217.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_%E2%80%93_Upload_the_Trademark_Image\"><\/span>\u7b2c 3 \u6b65 \u2013 \u4e0a\u4f20\u5546\u6807\u56fe\u7247<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7528\u6237\u53ef\u4e0a\u4f20\u5546\u6807\u56fe\u50cf\u6587\u4ef6\u4ee5\u4f9b\u6bd4\u5bf9\u548c\u68c0\u7d22\u3002\u7cfb\u7edf\u76ee\u524d\u652f\u6301\u4ee5\u4e0b\u56fe\u50cf\u683c\u5f0f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5df4\u5e03\u4e9a\u65b0\u51e0\u5185\u4e9a<\/li>\n\n\n\n<li>JPEG<\/li>\n\n\n\n<li>JPG<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u4f20\u7684\u56fe\u7247\u5927\u5c0f\u4e0d\u5f97\u8d85\u8fc72MB\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-4-1024x463.png\" alt=\"Step 3 of the image search with CNIPA\" class=\"wp-image-4358\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-4-980x444.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-4-480x217.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_%E2%80%93_Review_Similar_Trademark_Results\"><\/span>\u7b2c 4 \u6b65 \u2013 \u67e5\u770b\u7c7b\u4f3c\u5546\u6807\u7684\u68c0\u7d22\u7ed3\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fe\u7247\u4e0a\u4f20\u5e76\u8f93\u5165\u7c7b\u522b\u7f16\u53f7\u540e\uff0c\u7cfb\u7edf\u5c06\u81ea\u52a8\u8fdb\u884c\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u76f8\u4f3c\u6027\u68c0\u7d22\uff0c\u5e76\u663e\u793a\u53ef\u80fd\u76f8\u4f3c\u7684\u5546\u6807\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-5-1024x463.png\" alt=\"Step 4 of the image search with CNIPA\" class=\"wp-image-4359\" srcset=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-5-980x444.png 980w, https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image-5-480x217.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Significance_for_Trademark_Applicants\"><\/span>\u5bf9\u5546\u6807\u7533\u8bf7\u4eba\u7684\u5b9e\u9645\u610f\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u63a8\u51fa\u7684\u201c\u56fe\u7247\u68c0\u7d22\u201d\u529f\u80fd\u6709\u671b\u5927\u5e45\u964d\u4f4e\u5728\u4e2d\u56fd\u8fdb\u884c\u56fe\u5f62\u5546\u6807\u68c0\u7d22\u7684\u96be\u5ea6\uff0c\u63d0\u9ad8\u5546\u6807\u7533\u8bf7\u6548\u7387\uff0c\u5e76\u63d0\u5347\u6ce8\u518c\u6210\u529f\u7387\u3002.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Official_Source\"><\/span>\u5b98\u65b9\u6d88\u606f\u6765\u6e90<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u5bb6\u77e5\u8bc6\u4ea7\u6743\u5c40\u5b98\u65b9\u516c\u544a\uff1a <a>https:\/\/www.cnipa.gov.cn\/art\/2019\/2\/1\/art_53_117859.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On May 22, the Trademark Office of the China National Intellectual Property Administration (\u201cCNIPA\u201d) officially launched a new \u201cSearch by Image\u201d function on the China Trademark Network\u2019s online trademark search system. The new feature allows users to upload trademark image files directly to conduct similarity searches for device and logo trademarks. The launch marks another [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"class_list":["post-4353","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>China Trademark Search by Image: CNIPA AI Search Guide<\/title>\n<meta name=\"description\" content=\"Learn how CNIPA&#039;s new AI-powered trademark search by image works, including how to upload images, search similar trademarks, and use the new China trademark search function.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Trademark Search by Image: CNIPA AI Search Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how CNIPA&#039;s new AI-powered trademark search by image works, including how to upload images, search similar trademarks, and use the new China trademark search function.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gbaiplawyer.com\/zh_cn\/cnipa-launches-ai-powered-search-by-image-function-for-trademark-searches\/\" \/>\n<meta property=\"og:site_name\" content=\"GBA IP LAWYER\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-22T07:27:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T07:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gbaiplawyer.com\/wp-content\/uploads\/2026\/05\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"869\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jimmy Yang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimmy Yang\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta 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